EQUIVALENT ANNUAL ANNUITY APPROACH - EAA
One of two techniques used in capital budgeting to differentiate mutually exclusive projects with unstable lives. It computes the steady annual cash flow earned by a project within its lifespan if referring to an annuity. The current worth of the constant annual cash flows is precisely equivalent to the project’s net present value (NPV). In comparing projects with irregular lives, choose the one with higher EAA.
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Net total of all the firm’s outstanding debt. Aside from the standard debt issues, it will also add up and capitalize any payments the firm i ...
Akio Mimura
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An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The ad ...
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