A-B SPLIT
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will be a list of target names that will be split randomly into two groups, one group will be the test group and the other will be the control group. The goal of using this method is to know the single variable that can most effectively affect the improvement of response and participation rates to marketing campaigns and in achieving the desired end goal of the company.
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Incremental Marketing
Eventual increase in advertising expenditures and products over time. It requires a firm to break up a long-term marketing plan into smaller compon ...
Personal Interest
A type of interest taxpayers pays on personal and consumer loans. It is nondeductible, and the rates charged are usually quite high.
Cash and Carry Transaction
Transaction in the futures market in which the cash or spot price of a given commodity is lower than the futures contract price. Such deals are con ...
Listed Security
An investment instrument that is traded in an exchange such as the New York Stock Exchange and Nasdaq. The financial instrument being traded includ ...
Synergy
Concept stipulating the combined value and performance of two companies are greater than the total of each individual parts. Most commonly used in ...
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Ethical Investing: Knowing Human Rights and Workers` Rights
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
