A-B SPLIT
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will be a list of target names that will be split randomly into two groups, one group will be the test group and the other will be the control group. The goal of using this method is to know the single variable that can most effectively affect the improvement of response and participation rates to marketing campaigns and in achieving the desired end goal of the company.
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Dual Exchange Rate
Situation in which a currency has a fixed official exchange rate and an illegal preset parallel exchange rate. Such rates are used in various situa ...
Individual Retirement Annuity
Retirement investment vehicle similar to an individual retirement account, except that an annuity contract must be purchased, which is subject to n ...
Bear Squeeze
An alteration in market conditions that pressures negative thinker investors trying to earn from diminishing amounts to buy back an investment at a ...
Recurring Revenue
It is the portion of the revenue of a company that is possible to continue in the future. This is revenue that is stable, foreseeable and may be co ...
Centralized Market
Financial market structure comprised of having all orders transferred to one central exchange without other competing market. Prices quoted on vari ...
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