ACTIVITIES, INTERESTS AND OPINIONS - AIO
An individual's characteristics which is utilized by market researchers to build the psychographic profile of an individual. The opinions, interest, and activities of the individual are usually extracted by researchers by means of their responses to questions or statements in a survey. The most usuall applications of AIO are in advertising and market segmentation, where they assist in tailor fitting the promotional and marketing efforts of a company to its target audience.
POPULAR TERMS
M3
Measuring money supply which includes the following: M2, large time-deposits, repos of maturity larger than one day at commercial banks, institutio ...
S&P 500 Mini
S&P 500 Mini is a derivative contract that represents a designated fraction of the trading value of a standard S&P futures or options contr ...
Rationalization
A reorganization of a company to surge its efficiency. Reorganization may lead to an expansion or reduction in company size, policy changes, or an ...
Industry Bet
Strategy where investors or portfolio managers escalate or reduce holdings in an entire industry, rather than buying or selling individual stocks f ...
Risk Averse
A term that describes an investor who will prefer an investment with the lower risk when he or she encounters two investments with a similar expect ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
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Renovate or Move?
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| 14:30 | Consumer Price Index Core | Aug | |
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