The purity and precision of postal addresses within a mailing list. The address hygiene is directly correlated with a mail-out's delivery effectiveness, and much more on the direct marketing campaign's efficacy. Poor address hygiene will result in a significantly high proportion of rejected mail because of non-delivery, while a good address hygiene will result in a small proportion of non-delivered mail. The address hygiene is usually better on mailing lists for solicited items, such as magazine or newspaper subscriptions, than on a direct marketers' lists for unsolicited promotional mail.
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|02:01||Rightmove House Prices||Mar|
|12:00||Current Account (sa)||Jan|
|13:00||Bundesbank Monthly Report|
|14:30||Foreign Securities Purchases||Jan|
|16:00||NAHB Housing Market Index||Mar|
|17:10||ECB’s Peter Praet Speaks|
|22:00||Westpac Consumer Confidence||1 quarter|
|00:00||RBA Assistant Governor Christopher Kent Speaks|