ADDRESS HYGIENE
The purity and precision of postal addresses within a mailing list. The address hygiene is directly correlated with a mail-out's delivery effectiveness, and much more on the direct marketing campaign's efficacy. Poor address hygiene will result in a significantly high proportion of rejected mail because of non-delivery, while a good address hygiene will result in a small proportion of non-delivered mail. The address hygiene is usually better on mailing lists for solicited items, such as magazine or newspaper subscriptions, than on a direct marketers' lists for unsolicited promotional mail.
POPULAR TERMS
Affirmative Covenant
A kind of contract or promise that requires a party to conduct some action. For example, a bond covenant which provides that the issuer must delive ...
Pure Risk
A risk where loss is the only potential outcome; there is no positive result. A pure risk is related to events that are out of control of the risk- ...
Efficiency
Performance level describing a process which uses the lowest amount of inputs to come up with the greatest amount of inputs. It is relative to usin ...
Tax Free
Goods and/or financial products that are not taxable. Having the tax free status allows an entity to save money and encourages additional spending ...
Reprice
A situation that is most often allowed for company executives or high-level employees. It permits them to trade in their options that out of the mo ...
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