ADDRESS HYGIENE
The purity and precision of postal addresses within a mailing list. The address hygiene is directly correlated with a mail-out's delivery effectiveness, and much more on the direct marketing campaign's efficacy. Poor address hygiene will result in a significantly high proportion of rejected mail because of non-delivery, while a good address hygiene will result in a small proportion of non-delivered mail. The address hygiene is usually better on mailing lists for solicited items, such as magazine or newspaper subscriptions, than on a direct marketers' lists for unsolicited promotional mail.
POPULAR TERMS
Mature Economy
An economic situation where the birth rate is stable or lower than mortality rate, as well as the pace of economic growth has slowed down. It is ch ...
Blackberry Addiction
Colloquial term for overreliance or overuse of Blackberry. The smartphone is manufactured by Research in Motion. It is a prevailing condition for s ...
Completed Contract Method - CCM
Accounting method allowing a taxpayer or business to defer reporting of income and expenses until the contract has been completed. Frequently, this ...
Choice Market
Market in which the spread between the bid and ask prices for a particular financial instrument is zero. Meaning the instrument can be purchased fo ...
Rational Pricing
A theory that states the prices that reflect a security’s fundamental value and the absence of arbitrage opportunities.
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SEE FOREX TUTORIAL
Ethical Investing: Niche Investment Style
Over the past two years, sustainable, responsible, and impact investing (SRI) has grown significantly in the United States. Based on the US SIF Fou ...
Do I Need to Move Out or Renovate My House?
Before deciding whether to move our or remodel your home, you need to consider some other factors.
Emotional Attachments. You&rs ...
Retirement Planning: Allocating and Diversifying
The assets you select to invest in will depend on numerous factors, including your risk appetite and investment timeframe. The two primary factors ...
Digesting Financial Statements: Pension Plans
Deducing on the topic we previously discussed, this tutorial now puts the spotlight on the pension fund. It is a distinct long-term obligation for ...
Digesting Financial Statements: Filing
Companies need to file several financial reports in different periods with the Securities and Exchange Commission.
14A Prox ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Oct | |
| 02:30 | ANZ Jobs Advertisements | Oct | |
| 02:30 | Building Approvals | Sep | |
| 03:45 | Markit Final Manufacturing PMI | Oct | |
| 07:30 | Commodity Prices | Oct | |
| 09:00 | Retail Sales | Sep | |
| 09:33 | Retail Sales | Sep | |
| 10:15 | PMI Manufacturing | Oct | |
| 10:30 | Procure PMI Index | Oct |
