AD-NOTER
An individual who saw an advertisement in the publication. An ad-noter is an individual who took note of the advertisement or just took a quick look at it without any recall on the promoted service or product, contrary to individuals who took a closer look at the advertisement or have read some parts of it. The jargon was introduced during the 1920a by Daniel Starch, a famous advertising researcher, which is used in the Start Tests that judges the advertisement elements' effectiveness such as the layout and its sizes.
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Commercial Lines Insurance Pricing Survey - CLIPS
Annual survey collating commercial insurance by tracing prices charged by over 30 insurance carriers which underwrite business casualty and propert ...
Tuck School of Business
Business school of Dartmouth College located in Hanover, New Hampshire. Founded in 1900, the school is considered as one of the leading and oldest ...
Construction Interest Expense
Interest incurred during the construction phase of a building or any other tangible property due to a construction loan. It accrues until the proje ...
Individual Development Account - IDA
Savings account designed for lower income individuals. Specifically, it is used for education, purchasing a first home, or starting a business. Sav ...
Decision Support System - DSS
A computerized information system used to support decision-making in an organization or business. A DSS enables users to sift through and analyze m ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | ANZ Jobs Advertisements | Feb | |
| 02:30 | Company Operating Profits | 4 quarter | |
| 02:30 | PMI Manufacturing | Feb | |
| 07:30 | Commodity Prices | Feb | |
| 09:00 | Nationwide House Price Index | Feb | |
| 09:00 | Retail Sales | Jan | |
| 09:30 | Retail Sales | Jan | |
| 10:15 | PMI Manufacturing | Feb | |
| 10:30 | Procure PMI Index | Feb |
