AD-NOTER
An individual who saw an advertisement in the publication. An ad-noter is an individual who took note of the advertisement or just took a quick look at it without any recall on the promoted service or product, contrary to individuals who took a closer look at the advertisement or have read some parts of it. The jargon was introduced during the 1920a by Daniel Starch, a famous advertising researcher, which is used in the Start Tests that judges the advertisement elements' effectiveness such as the layout and its sizes.
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Commodity Futures Trading Commission - CFTC
Independent federal agency in the United States regulating the commodity futures and options markets. A product of the Commodity Futures Trading Co ...
Accelerated Amortization
It is an extra payment that is made toward a mortgage principal. By using accelerated amortization, the loan borrower can pay additional payment to ...
SFC
Securities And Futures Commission (SFC) is a regulatory body created by the Securities and Futures Commission (SFCO) for Hong Kong that regulates a ...
Raider
A raider is a person that attempts to take over a company through making a hostile takeover bid. Raiders target companies with undervalued assets a ...
Net Sales
It refers to the gross revenues minus returns and discounts of a company. It is the amount presented in an income statement under sales revenue.
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SEE FOREX TUTORIAL
Retirement Planning: Creating a Nest Egg
Last time, we discuss the different income sources for building a retirement fund. We shall now tackle the ways to create a retirement nest egg.
Featured Investment: Annuity
Featured Investment: Annuity
Investments are what trading is all about. And knowing about the various a ...
Ethical Investing: Leaving an Ethical Imprint
After selecting the rightful ethical investments and making it work, it is about to decide how to disburse your assets after you die. You have two ...
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
Buying a Home: Getting Into the Escrow Process
You write an offer and the seller accepts it. Deal closed. It is about time to go through the escrow process. Why does a buyer need to undergo this ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | May | |
| 10:00 | Ifo Business Climate Index | Jul | |
| 10:00 | Ifo Current Assessment | Jul | |
| 10:00 | IFO - Expectations | Jul | |
| 10:00 | Private Sector Credit | Jun | |
| 10:00 | M3 Money Supply | Jun | |
| 12:00 | CBI retail sales volume balance | Jul | |
| 14:30 | Durable Goods Orders | Jun | |
| 01:01 | BRC Shop Price Index | Jul |


