BRAND EQUITY
Value premium a firm earned from a product with goodwill and name recognition as compared to its generic counterpart. Having a brand equity leads to higher sales volume and profit margins. Companies can create this by making their products remarkable, easily recognizable, and superior in terms of quality and reliability, as well as mass marketing strategies.
POPULAR TERMS
Liquidity Adjustment Facility
A tool in monetary policy where banks are allowed to borrow money through repurchase agreements, and to respond to liquidity pressures. The governm ...
Data Warehousing
Electronic storage of information in a business or corporation. It should be secure, reliable and easy to retrieve and manage. It originated in 198 ...
One-Tailed Test
A statistical test where the critical area of a circulation is one-sided so that it is either less than or greater than a specific value, but not b ...
Less-than-Truckload
A shipping service that carries small loads of freight, weight between partial and full truckload. The service is being offered by many large and n ...
Original Cost
It simply refers to the total cost associated in buying an asset.
POPULAR ARTICLE
SEE FOREX TUTORIAL
A Guide to Your Personal Income Tax: Avoid Awful Surprises
Who loves to be surprised by the Internal Revenue Services? No one (unless it is a tax refund). The federal agency has its way of shocking taxpayer ...
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
A Guide to Income Tax: Overlooked Credits and Cuts
The US tax code changes from time to time, and majority of taxpayers cannot name at least three of the most common deductible expenditures. On that ...
Digesting Financial Statements: Earnings
For assessing how a company performed in a given period, the relation between income and cash flow statements should be taken into account. Several ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Nov | |
| 02:30 | Company Operating Profits | 3 quarter | |
| 02:30 | ANZ Jobs Advertisements | Nov | |
| 03:45 | Markit Final Manufacturing PMI | Nov | |
| 07:30 | Commodity Prices | Nov | |
| 09:30 | Retail Sales | Oct | |
| 10:15 | PMI Manufacturing | Nov | |
| 10:45 | PMI Manufacturing | Nov | |
| 10:50 | PMI Manufacturing | Nov |
