BRAND IDENTITY
Process of putting identification on a brand’s name, logo, communication style, and other visual elements to be perceived by customers. The business itself creates these components to make brand identity in the sense a business wants its consumers to perceive its brand.
POPULAR TERMS
Shogun Bond
Shogun Bond is also referred to as ‘geisha bonds’. It is kind of foreign-currency denominated bond. It is issued by foreign entities in ...
Ambulance Chaser
A term for lawyers who rush contact persons involved in an accidents. It is often use to increase the payments to the victims. Insurance companies ...
Core Deposits
Deposits in a bank’s general market area. Banks depend on core deposits to stabilize their funds for their lending base. Such deposits offer ...
Nominalism
Nominalism is the principle of keeping the amount of a debt obligation fixed in spite of fluctuations the purchasing power or exchange rate of mone ...
Insured Bond
Bond with interest and principal payments guaranteed by a private insurance company. Usually, insured bonds are seen as a feature of municipal bond ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Choosing Your Bank
Now that you’ve learned the basics of banking and the importance of it, you are now ready to put your money in a bank. But which bank should ...
How Do You Intend to Live?
How do you want to live?
You are no longer happy with the current state of your home. So you are mulling the idea of moving out or remode ...
Ethical Investing: Knowing Human Rights and Workers` Rights
Ethical investors want to know how corporations treat people, specifically their workers. They depend on the UN Universal Declaration of Human Righ ...
Buying a Home: Getting Pre-Approved for a Mortgage
You have determined the amount needed to buy the home of your dreams. Now, figure out the amount a bank can lend you. The rationale behind this is ...
Connection of Inflation and Interest Rates
We cannot simply ignore the connectivity of inflation and interest rates. Both items are interrelated. So, whenever there is a news item about a co ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |


