BRAND EXTENSION
Introducing a new product by using a prevailing brand name on that product in a different category. Companies employing this marketing strategy seek to increase its existing customer base and brand loyalty in order to generate more profits with the new offering.
POPULAR TERMS
Liquidity Adjustment Facility
A tool in monetary policy where banks are allowed to borrow money through repurchase agreements, and to respond to liquidity pressures. The governm ...
Data Warehousing
Electronic storage of information in a business or corporation. It should be secure, reliable and easy to retrieve and manage. It originated in 198 ...
One-Tailed Test
A statistical test where the critical area of a circulation is one-sided so that it is either less than or greater than a specific value, but not b ...
Less-than-Truckload
A shipping service that carries small loads of freight, weight between partial and full truckload. The service is being offered by many large and n ...
Original Cost
It simply refers to the total cost associated in buying an asset.
POPULAR ARTICLE
SEE FOREX TUTORIAL
Principles of Trading: Well Known Trading Instruments
Traders look at two primary factors when choosing the instruments they desire to trade: liquidity and volatility. Liquidity is the extent to which ...
Digesting Financial Statements: Filing
Companies need to file several financial reports in different periods with the Securities and Exchange Commission.
14A Prox ...
Digesting Financial Statements: Working Capital
Analysts and investors look at the working capital and its trends to measure a company’s financial performance. This metric determines a busi ...
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Nov | |
| 02:30 | Company Operating Profits | 3 quarter | |
| 02:30 | ANZ Jobs Advertisements | Nov | |
| 03:45 | Markit Final Manufacturing PMI | Nov | |
| 07:30 | Commodity Prices | Nov | |
| 09:30 | Retail Sales | Oct | |
| 10:15 | PMI Manufacturing | Nov | |
| 10:45 | PMI Manufacturing | Nov | |
| 10:50 | PMI Manufacturing | Nov |
