BRAND EXTENSION
Introducing a new product by using a prevailing brand name on that product in a different category. Companies employing this marketing strategy seek to increase its existing customer base and brand loyalty in order to generate more profits with the new offering.
POPULAR TERMS
Specific-Shares Method
Specific-shares method is a personal financial accounting whose purpose is to cut down realized capital gains for multiple stock or mutual fund pur ...
Voting Trust Certificate
Voting Trust Certificate is a document issued by the limited-life trust of a corporation, which is created to limit the control of a corporation to ...
Sample Selection Bias
Sample Selection Bias is a type of bias resulting from the selection of non-random data meant for statistical analysis.
Combined Loan to Value Ratio - CLTV Ratio
Ratio determining the default risk of a potential homebuyer if he would purchase a home using multiple mortgages. In general, creditors are willing ...
Contagion
Possibility a significant economic changes in a country will spread to other nations. It pertains to the spread of either an economic boom or econo ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
Students, How Much Can You Afford to Borrow?
You are about to finish high school. The financial aid office of the university you are considering gave you a financial aid. You are also qualifie ...
Choosing Your Bank
Now that you’ve learned the basics of banking and the importance of it, you are now ready to put your money in a bank. But which bank should ...
Buying a Home: Looking for an Agent
You will need to find an agent if you want to purchase your dream house. These agents are the only ones who have access to lock box codes, which ar ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
