BRAND EXTENSION
Introducing a new product by using a prevailing brand name on that product in a different category. Companies employing this marketing strategy seek to increase its existing customer base and brand loyalty in order to generate more profits with the new offering.
POPULAR TERMS
Dual Exchange Rate
Situation in which a currency has a fixed official exchange rate and an illegal preset parallel exchange rate. Such rates are used in various situa ...
Individual Retirement Annuity
Retirement investment vehicle similar to an individual retirement account, except that an annuity contract must be purchased, which is subject to n ...
Bear Squeeze
An alteration in market conditions that pressures negative thinker investors trying to earn from diminishing amounts to buy back an investment at a ...
Recurring Revenue
It is the portion of the revenue of a company that is possible to continue in the future. This is revenue that is stable, foreseeable and may be co ...
Centralized Market
Financial market structure comprised of having all orders transferred to one central exchange without other competing market. Prices quoted on vari ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Retirement Planning: Maximizing the Power of Compounding
“The early bird catches the worm.” – William Camden
Digesting Financial Statements: Revenue
When it comes to reporting revenue, companies should pinpoint the perilous revenues, match reported revenues to the money at hand, and analyze and ...
Digesting Financial Statements: Cash Flow
Companies generate money from borrowers and/or borrow money from creditors. Next, firms purchase assets and/or finance projects and programs. Then, ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
Featured Investment: The American Depository Receipt
Investments are what trading is all about. And knowing about the various available investment options and how to trade them is one of the keys to a ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 08:30 | Producer & Import Prices | Mar | |
| 11:00 | Industrial Production | Feb | |
| 14:30 | Manufacturing Shipments | Feb | |
| 14:30 | Wholesale Sales | Feb | |
| 14:30 | Retail Sales | Mar | |
| 14:30 | NY Fed Empire State manufacturing index | Apr | |
| 16:00 | Business Inventories | Feb | |
| 16:00 | NAHB Housing Market Index | Apr | |
| 04:00 | Real GDP | 1 quarter |
