BRAND EXTENSION
Introducing a new product by using a prevailing brand name on that product in a different category. Companies employing this marketing strategy seek to increase its existing customer base and brand loyalty in order to generate more profits with the new offering.
POPULAR TERMS
Proved Reserves
It refers to the amount of resources that can be recovered from the deposit with a reasonable certainty level.
Cumulative Discount Privilege
In mutual fund, a way an investor can become eligible for lower fees by getting the sum of multiple transactions in several funds within the same f ...
Commercial Hedger
Companies purchasing futures positions in commodities to control its costs. When used in creating a product or service, corporations can hedge to r ...
Hurdle Rate
The minimum rate of return required by a manager on a project. The riskier the project, the higher the hurdle rate.
Sensex
Sensex is the abbreviation for the index of the Bombay Stock Exchange (BSE) that is the Bombay Sensitive Index. In 1986, the Sensex was initially c ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to Ethical Investing
Ethical investing is, simply put, investing while taking into consideration your personal beliefs or your ethics. Because it is personal, it means ...
Buying a Home: Getting Into the Escrow Process
You write an offer and the seller accepts it. Deal closed. It is about time to go through the escrow process. Why does a buyer need to undergo this ...
A Guide to Your Personal Income Tax: Papers
Documentation is the most significant part of taxation. If you do not properly account your income and expenses, chances are you will likely miss o ...
A Guide to Becoming a Finance Expert
Wouldn’t it be nice not having to rely on another person when managing your funds? Aside from the added convenience it brings, being able to ...
Buying a Home: Looking for an Agent
You will need to find an agent if you want to purchase your dream house. These agents are the only ones who have access to lock box codes, which ar ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |


