BRAND POTENTIAL INDEX - BPI
Relationship between a brand’s market development index and brand development index in a certain geographic location or market. The index compares actual and possible customers within that location, and the percentage of customers within the area in the United States purchasing a product against the percentage of all consumers in America as a whole. Always computed for a limited geographic region, it is used to predict future sales and aids in budget allocations.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Aug | |
| 11:00 | Ifo Business Climate Index | Oct | |
| 11:00 | Ifo Current Assessment | Oct | |
| 11:00 | IFO - Expectations | Oct | |
| 13:00 | CBI retail sales volume balance | Oct | |
| 01:50 | Corporate Service Price Index | Sep | |
| 02:01 | BRC Shop Price Index | Oct | |
| 07:00 | BOJ Core CPI | Sep | |
| 10:00 | Unemployment Rate | 3 quarter |
