BRAND POTENTIAL INDEX - BPI
Relationship between a brand’s market development index and brand development index in a certain geographic location or market. The index compares actual and possible customers within that location, and the percentage of customers within the area in the United States purchasing a product against the percentage of all consumers in America as a whole. Always computed for a limited geographic region, it is used to predict future sales and aids in budget allocations.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Nov | |
| 02:30 | Company Operating Profits | 3 quarter | |
| 02:30 | ANZ Jobs Advertisements | Nov | |
| 03:45 | Markit Final Manufacturing PMI | Nov | |
| 07:30 | Commodity Prices | Nov | |
| 09:30 | Retail Sales | Oct | |
| 10:15 | PMI Manufacturing | Nov | |
| 10:45 | PMI Manufacturing | Nov | |
| 10:50 | PMI Manufacturing | Nov |
