BRAND POTENTIAL INDEX - BPI
Relationship between a brand’s market development index and brand development index in a certain geographic location or market. The index compares actual and possible customers within that location, and the percentage of customers within the area in the United States purchasing a product against the percentage of all consumers in America as a whole. Always computed for a limited geographic region, it is used to predict future sales and aids in budget allocations.
POPULAR TERMS
Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
A Guide to Your Personal Income Tax: Avoid Awful Surprises
Who loves to be surprised by the Internal Revenue Services? No one (unless it is a tax refund). The federal agency has its way of shocking taxpayer ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
Retirement Planning: Allocating and Diversifying
The assets you select to invest in will depend on numerous factors, including your risk appetite and investment timeframe. The two primary factors ...
Retirement Planning: Creating a Nest Egg
Last time, we discuss the different income sources for building a retirement fund. We shall now tackle the ways to create a retirement nest egg.
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
