CULT BRAND
Product or service with robust and loyal customer base. These customers are almost fanatic and true believers in the brand, and may also have a sense of ownership or vested interest in its popularity and success. Such brands have established a distinct connection with customers and can form a consumer culture which individuals want to be part of. Some examples of cult brands include Apple, Mini Cooper, Harley-Davidson, Vespa, and Zappos.
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Peace Dividend
It is the funds that become available in the budget of the national government when the county is at peace, and can afford to lessen its defense sp ...
Subprime Meltdown
Situation which affected the mortgage industry in 2007 because of approving individuals with poor credit rating. The housing boom in mid-2000s and ...
False Market
A market in which prices are manipulated by false information, preventing the efficient negotiation of prices. These types of markets will often be ...
Worldwide Coverage
Worldwide Coverage is an insurance policy that provides international coverage for personal property owned by the insured against any loss or damag ...
In the Pink
Informal expression that describes a situation in which an economy or investor is in a rosy financial position. More generally, it pertains to bein ...
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SEE FOREX TUTORIAL
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Ethical Investing: Niche Investment Style
Over the past two years, sustainable, responsible, and impact investing (SRI) has grown significantly in the United States. Based on the US SIF Fou ...
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An Introduction to Student Loans
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