DOG

One of the four categories or quadrants in the BCG Growth-Share matrix to manage several business units within a firm. Developed by the Boston Consulting Group in 1970s, a dog is business unit with a small market share, which exists in a mature industry. It does not generate strong cash flow and requires minimal cash injections. The term may also pertain to a stock that is a chronic underperformer that pulls the portfolio’s performance down.