FOUR PS

Four Ps are categories in the marketing of a good or service that can be controlled. These four Ps are product, price, place, and promotion. Designs made in the product component determine the name, design and packaging of the good. Price involves the cost of the good and if volume or seasonal discounts will be offered. Place refers to where the product will be sold and how it will be delivered to the market. Promotion involves advertising, public relations and promotional strategy.