HIERARCHY-OF-EFFECTS THEORY
A hierarchical representation of how advertising influences the decision of consumers to buy or not purchase a product or service over time. It is used to set up a structured series of advertising message objectives for a particular product, with the goal of building upon each successive objective until a sale is ultimately made.
The objectives of a campaign are (in order of delivery): awareness, knowledge, liking, preference, conviction and purchase.
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Specific-Shares Method
Specific-shares method is a personal financial accounting whose purpose is to cut down realized capital gains for multiple stock or mutual fund pur ...
Voting Trust Certificate
Voting Trust Certificate is a document issued by the limited-life trust of a corporation, which is created to limit the control of a corporation to ...
Sample Selection Bias
Sample Selection Bias is a type of bias resulting from the selection of non-random data meant for statistical analysis.
Combined Loan to Value Ratio - CLTV Ratio
Ratio determining the default risk of a potential homebuyer if he would purchase a home using multiple mortgages. In general, creditors are willing ...
Contagion
Possibility a significant economic changes in a country will spread to other nations. It pertains to the spread of either an economic boom or econo ...
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Ethical Investing: Environmentally-Conscious Investing
Environmentalist or not, as an investor, you care so much about your surroundings. Hence, you invest in companies that can reduce their negative im ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
A Guide to Your Personal Income Tax: Essentials
In the United States, the progressive tax system is one of the most important yet misunderstood concepts of tax planning. Whenever people are asked ...
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
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| Time | Country | Indices | Period |
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| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
