HIERARCHY-OF-EFFECTS THEORY
A hierarchical representation of how advertising influences the decision of consumers to buy or not purchase a product or service over time. It is used to set up a structured series of advertising message objectives for a particular product, with the goal of building upon each successive objective until a sale is ultimately made.
The objectives of a campaign are (in order of delivery): awareness, knowledge, liking, preference, conviction and purchase.
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Regulatory Asset
Specific costs or revenues that a utility is permitted to defer to its balance sheet, instead of reporting them on the income statement of a compan ...
Multiple Tops
Reversal chart formation that exhibits the deficit of a security to break through to new peaks on several occasions, which tells a strong sell sign ...
Iceberg Order
Huge single order that was split into several smaller lots, usually through an automated program to conceal the true order quantity.
IRS Publication 910
A document that gives information on the free resources the agency offers. Published by the Internal Revenue Services (IRS), it identifies many of ...
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| 02:30 | PMI Manufacturing | Jul | |
| 03:45 | Markit Final Manufacturing PMI | Jul | |
| 08:00 | Retail Sales | Jun | |
| 08:30 | CPI | Jul | |
| 09:15 | PMI Manufacturing | Jul | |
| 09:30 | Procure PMI Index | Jul | |
| 09:45 | PMI Manufacturing | Jul | |
| 09:50 | PMI Manufacturing | Jul | |
| 09:55 | PMI Manufacturing | Jul |
