INCREMENTAL MARKETING
Eventual increase in advertising expenditures and products over time. It requires a firm to break up a long-term marketing plan into smaller components and delegate milestones to every component that have to be met before committing additional marketing funds. The success of every component determines if the campaign continues or stops.
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Incremental Marketing
Eventual increase in advertising expenditures and products over time. It requires a firm to break up a long-term marketing plan into smaller compon ...
Personal Interest
A type of interest taxpayers pays on personal and consumer loans. It is nondeductible, and the rates charged are usually quite high.
Cash and Carry Transaction
Transaction in the futures market in which the cash or spot price of a given commodity is lower than the futures contract price. Such deals are con ...
Listed Security
An investment instrument that is traded in an exchange such as the New York Stock Exchange and Nasdaq. The financial instrument being traded includ ...
Synergy
Concept stipulating the combined value and performance of two companies are greater than the total of each individual parts. Most commonly used in ...
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SEE FOREX TUTORIAL
Principles of Trading: Charting
Where can you see market movements? Charts. Thanks to technology, traders can view as many market information as they can in one go. But not all ch ...
Health Savings Account: Eligibility
We discussed the fundamental information regarding HSAs. Now, we shall tackle the qualifications for opening an HSA.
Any person can utili ...
Featured Investment: The American Depository Receipt
Investments are what trading is all about. And knowing about the various available investment options and how to trade them is one of the keys to a ...
Buying a Home: Obtaining a Homeowners Insurance
You are one step closer to acquiring your dream house, and you want to make sure it has substantial protection against any disaster or occurrence t ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |


