LANCHESTER STRATEGY
A strategy named after Frederick William Lanchester, an English automobile and aeronautics pioneer who wrote about World War II war strategies, which was successfully applied in the business context in penetrating new markets. Lanchester published "Aviation in Warfare: The Dawn of the Fourth Arm" in 1975, the laws that govern the war strategy.
The said strategy was first introduced in Japan in 1950s and Japanese consultant Nobuo Taoka made this strategy popular in 1960s. In business, it attempts to find easiest markets to enter by choosing new and existing businesses and is used to capture market shares.
POPULAR TERMS
Council of Economic Advisors - CEA
Committee with three notable economists who advise the President of the United States on macroeconomic issues. The council, comprised of a chairman ...
Branch Office
Secondary location, outside the main office, conducting business of the company. Most branch offices are made up of smaller divisions of various as ...
Rump
A term referring to group of investors who refuses to tender their shares into a corporate action, such as a merger or acquisition.
Catalyst
Something causing or initiating a significant event to happen such as news and information. Initially, it used to pertain to a reaction in chemistr ...
Federal Subsidy Recapture
The Federal subsidy recapture is the repayment of all or part of a federal mortgage subsidy if the home is sold or otherwise disposed of within nin ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
A Guide to Your Personal Income Tax: Avoid Awful Surprises
Who loves to be surprised by the Internal Revenue Services? No one (unless it is a tax refund). The federal agency has its way of shocking taxpayer ...
Digesting Financial Statements: Pension Plans
Deducing on the topic we previously discussed, this tutorial now puts the spotlight on the pension fund. It is a distinct long-term obligation for ...
Buying a Home: Getting Pre-Approved for a Mortgage
You have determined the amount needed to buy the home of your dreams. Now, figure out the amount a bank can lend you. The rationale behind this is ...
An Introduction to Student Loans
A college education is one of the most essential investment in a person’s life. Unfortunately, in this time and age, it has also become one o ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
