LANCHESTER STRATEGY
A strategy named after Frederick William Lanchester, an English automobile and aeronautics pioneer who wrote about World War II war strategies, which was successfully applied in the business context in penetrating new markets. Lanchester published "Aviation in Warfare: The Dawn of the Fourth Arm" in 1975, the laws that govern the war strategy.
The said strategy was first introduced in Japan in 1950s and Japanese consultant Nobuo Taoka made this strategy popular in 1960s. In business, it attempts to find easiest markets to enter by choosing new and existing businesses and is used to capture market shares.
POPULAR TERMS
Chicago School
Economic school of thought in which the main ideas are free markets best allocate resources in an economy minimal government intervention is the be ...
Underwriting Risk
Underwriting Risk is the risk of loss that an underwriter bears, usually in underwiritng activities in the insurance or securities industries.
...
DOM
The ability of a security to tolerate large market orders’ execution without the large effect on the price of the security.
Cost of Living
Amount of money needed to maintain a certain level of living including basic expenses such as food, clothing, shelter, housing, and healthcare. Cos ...
SEC Form 8-B12B
SEC Form 8-B12B is a filing that concerns the registration of a certain successor issuer’s securities in accordance to section 12(b) of the S ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
Digesting Financial Statements: Long-Lasting Assets
Long-lived assets, also known as non-current assets, is any asset a company expects to keep for at least one year. Such assets are expected to boos ...
Buying a Home: Closing the Deal
It’s almost done! With just a few steps away, the house that you have been dreaming of will be yours.
Principles of Trading: Automating Strategies
An automated trading system basically lets a computer to do the work of a trader by setting certain rules for entering and exiting trades. That com ...
Macroeconomics: A Brief History
Macroeconomics is a branch of study under Economics that deals with the economy’s growth and the way it behaves. It examines nationwide pheno ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |
