LAW OF 29
An unwritten law used by some marketers, which explains that on an average, the customer won’t buy a good or service until the commodity has been exposed to a promotional marketing message 29 times. While the number differs, the Law of 29 advocates believe the "in your face" style is the best way to attract customers to buy a product or service. The law is the idea behind drip marketing, a direct marketing approach of sending several marketing messages to potential clients within the certain period.
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Thierry Desmarest
Chairman, and former Chief Executive Officer and President of Total, one of the biggest oil and gas firms worldwide. During his tenure, the company ...
Bank Stress Test
Analysis done because of unfavorable economic scenarios that is needed to know if a bank has enough capital with the impact of the development. ...
Interest Rate
The amount charged by a lender to a borrower for using assets. Expressed as a percentage of principal, these are usually noted on an annual basis, ...
Cracking
Method of breaking down a larger product into smaller by-products. Used in the oil and gas industry, this can be accomplished by employing various ...
Quasi-Reorganization
This is a procedure where recapitalization is achieved through the elimination of the deficit that exists and the establishment of a new earned sur ...
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SEE FOREX TUTORIAL
Ethical Investing: Leaving an Ethical Imprint
After selecting the rightful ethical investments and making it work, it is about to decide how to disburse your assets after you die. You have two ...
Income Sources for Creating Retirement Fund
We have already tackled the overview of retirement, its significance, and allocating money for it, the next we are about to discuss is looking for ...
Buying a Home: Getting Into the Escrow Process
You write an offer and the seller accepts it. Deal closed. It is about time to go through the escrow process. Why does a buyer need to undergo this ...
Introduction to Inflation
I asked my grandparents about the cost of living during World War II. They told me people during that period could buy a house for $5,000, a car fo ...
Principles of Trading: Well Known Trading Instruments
Traders look at two primary factors when choosing the instruments they desire to trade: liquidity and volatility. Liquidity is the extent to which ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 08:30 | Producer & Import Prices | Mar | |
| 11:00 | Industrial Production | Feb | |
| 14:30 | Manufacturing Shipments | Feb | |
| 14:30 | Wholesale Sales | Feb | |
| 14:30 | Retail Sales | Mar | |
| 14:30 | NY Fed Empire State manufacturing index | Apr | |
| 16:00 | Business Inventories | Feb | |
| 16:00 | NAHB Housing Market Index | Apr | |
| 04:00 | Real GDP | 1 quarter |
