LAW OF 29
An unwritten law used by some marketers, which explains that on an average, the customer won’t buy a good or service until the commodity has been exposed to a promotional marketing message 29 times. While the number differs, the Law of 29 advocates believe the "in your face" style is the best way to attract customers to buy a product or service. The law is the idea behind drip marketing, a direct marketing approach of sending several marketing messages to potential clients within the certain period.
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Liquidity Adjustment Facility
A tool in monetary policy where banks are allowed to borrow money through repurchase agreements, and to respond to liquidity pressures. The governm ...
Data Warehousing
Electronic storage of information in a business or corporation. It should be secure, reliable and easy to retrieve and manage. It originated in 198 ...
One-Tailed Test
A statistical test where the critical area of a circulation is one-sided so that it is either less than or greater than a specific value, but not b ...
Less-than-Truckload
A shipping service that carries small loads of freight, weight between partial and full truckload. The service is being offered by many large and n ...
Original Cost
It simply refers to the total cost associated in buying an asset.
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