LAW OF 29
An unwritten law used by some marketers, which explains that on an average, the customer won’t buy a good or service until the commodity has been exposed to a promotional marketing message 29 times. While the number differs, the Law of 29 advocates believe the "in your face" style is the best way to attract customers to buy a product or service. The law is the idea behind drip marketing, a direct marketing approach of sending several marketing messages to potential clients within the certain period.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |


