MARKET ORIENTATION
A business philosophy that dwells on discovering and meeting the stated or hidden needs and desires of its target audience through its product mix. Unlike previous marketing techniques that focused on showing selling points for existing products, this is the other way around. Market orientation strives to tailor products in order to meet the consumers’ demands. It also magnifies more on customers and less on developing complex to convince sales tactics. It is a coordinated marketing campaign of a company and its customers.
POPULAR TERMS
Council of Economic Advisors - CEA
Committee with three notable economists who advise the President of the United States on macroeconomic issues. The council, comprised of a chairman ...
Branch Office
Secondary location, outside the main office, conducting business of the company. Most branch offices are made up of smaller divisions of various as ...
Rump
A term referring to group of investors who refuses to tender their shares into a corporate action, such as a merger or acquisition.
Catalyst
Something causing or initiating a significant event to happen such as news and information. Initially, it used to pertain to a reaction in chemistr ...
Federal Subsidy Recapture
The Federal subsidy recapture is the repayment of all or part of a federal mortgage subsidy if the home is sold or otherwise disposed of within nin ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Introduction
Financial statements open a window how healthy a company is (in terms of finances). This document presents the financial activities of a person or ...
Student Loans: Repayment in Times of Financial Difficulty
One day, you are in the middle of a financial hardship. Unfortunately, you still have student loans to pay. What will you do? In times like these, ...
Buying a Home: Writing an Offer
You’re down to the last four steps to buying your dream house. Now, you need to write an offer and the seller has to accept it. Take into acc ...
Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
Buying a Home: Closing the Deal
It’s almost done! With just a few steps away, the house that you have been dreaming of will be yours.
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
