MARKET ORIENTATION
A business philosophy that dwells on discovering and meeting the stated or hidden needs and desires of its target audience through its product mix. Unlike previous marketing techniques that focused on showing selling points for existing products, this is the other way around. Market orientation strives to tailor products in order to meet the consumers’ demands. It also magnifies more on customers and less on developing complex to convince sales tactics. It is a coordinated marketing campaign of a company and its customers.
POPULAR TERMS
Short Leg
Short Leg is a contract where an individual holds a short position. The contract is in the option spread created by the trader by purchasing a put ...
Borrowing Base
Money a lender will loan to a company. The borrowing base is usually determined by a method called margining, where the lender determines a discoun ...
Swaziland Lilangeni
Currency abbreviation for the Swaziland Lilangeni, the official currency of Swaziland. The currency is comprised of 100 cents and presented with th ...
Deposit/Withdrawal At Custodian - DWAC
A method of electronically transferring new shares or paper share certificates from the Depository Trust Company (DTC), which acts as a clearinghou ...
Economic Stimulus
Plans to financially stimulate an economy. It implements monetary or fiscal policy changes to bolster a lagging or struggling economy. Governments ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Student Loans: Consolidating Federal Loans
If you find it difficult to monitor and pay the student loans on your own, and want to reduce your monthly payment and lengthen the repayment sched ...
Buying a Home: Everybody’s Goal
Since childhood, Selena has always dreamed of owning a large farm house surrounded with lots of animals – every kind of animal the world has ...
Students, How Much Can You Afford to Borrow?
You are about to finish high school. The financial aid office of the university you are considering gave you a financial aid. You are also qualifie ...
A Guide to Income Tax: Overlooked Credits and Cuts
The US tax code changes from time to time, and majority of taxpayers cannot name at least three of the most common deductible expenditures. On that ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
