MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
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Chicago School
Economic school of thought in which the main ideas are free markets best allocate resources in an economy minimal government intervention is the be ...
Underwriting Risk
Underwriting Risk is the risk of loss that an underwriter bears, usually in underwiritng activities in the insurance or securities industries.
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DOM
The ability of a security to tolerate large market orders’ execution without the large effect on the price of the security.
Cost of Living
Amount of money needed to maintain a certain level of living including basic expenses such as food, clothing, shelter, housing, and healthcare. Cos ...
SEC Form 8-B12B
SEC Form 8-B12B is a filing that concerns the registration of a certain successor issuer’s securities in accordance to section 12(b) of the S ...
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SEE FOREX TUTORIAL
A Guide to Becoming a Finance Expert
Wouldn’t it be nice not having to rely on another person when managing your funds? Aside from the added convenience it brings, being able to ...
Getting to Know The Federal Reserve
The world’s largest economy in the world is the economy of the United States and running it, keeping it in check, and making sure that it doe ...
Digesting Financial Statements: Introduction
Financial statements open a window how healthy a company is (in terms of finances). This document presents the financial activities of a person or ...
A Guide to Your Personal Income Tax: Essentials
In the United States, the progressive tax system is one of the most important yet misunderstood concepts of tax planning. Whenever people are asked ...
Starting Your Own Small Business: Choosing What You Want to Sell
Some people say that the only real way to get rich is by starting your own business. However, this is untrue; there are a lot of reasons to start y ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |


