MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
POPULAR TERMS
M3
Measuring money supply which includes the following: M2, large time-deposits, repos of maturity larger than one day at commercial banks, institutio ...
S&P 500 Mini
S&P 500 Mini is a derivative contract that represents a designated fraction of the trading value of a standard S&P futures or options contr ...
Rationalization
A reorganization of a company to surge its efficiency. Reorganization may lead to an expansion or reduction in company size, policy changes, or an ...
Industry Bet
Strategy where investors or portfolio managers escalate or reduce holdings in an entire industry, rather than buying or selling individual stocks f ...
Risk Averse
A term that describes an investor who will prefer an investment with the lower risk when he or she encounters two investments with a similar expect ...
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SEE FOREX TUTORIAL
Buying a Home: Getting Pre-Approved for a Mortgage
You have determined the amount needed to buy the home of your dreams. Now, figure out the amount a bank can lend you. The rationale behind this is ...
Ethical Investing: Knowing Human Rights and Workers` Rights
Ethical investors want to know how corporations treat people, specifically their workers. They depend on the UN Universal Declaration of Human Righ ...
An Introduction to Stocks
Imagine this: you are a company owner, you get income but you don’t go to work, you just do what you want and the money keeps coming in. This ...
A Primer on Retirement Planning
Every person dreams of enjoying their lives once they reach their golden years. Most people desire living in a house with a beach front view or a m ...
An Introduction to Student Loans
A college education is one of the most essential investment in a person’s life. Unfortunately, in this time and age, it has also become one o ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Industrial Production | Jul | |
| 08:30 | Producer & Import Prices | Aug | |
| 11:01 | New Yuan Loans | Aug | |
| 14:30 | Consumer Price Index | Aug | |
| 14:30 | Consumer Price Index Core | Aug | |
| 14:30 | Common Core CPI | Aug | |
| 14:30 | Trimmed Core CPI | Aug | |
| 14:30 | Median Core CPI | Aug | |
| 14:30 | Manufacturing Shipments | Jul |
