MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
POPULAR TERMS
Short Leg
Short Leg is a contract where an individual holds a short position. The contract is in the option spread created by the trader by purchasing a put ...
Borrowing Base
Money a lender will loan to a company. The borrowing base is usually determined by a method called margining, where the lender determines a discoun ...
Swaziland Lilangeni
Currency abbreviation for the Swaziland Lilangeni, the official currency of Swaziland. The currency is comprised of 100 cents and presented with th ...
Deposit/Withdrawal At Custodian - DWAC
A method of electronically transferring new shares or paper share certificates from the Depository Trust Company (DTC), which acts as a clearinghou ...
Economic Stimulus
Plans to financially stimulate an economy. It implements monetary or fiscal policy changes to bolster a lagging or struggling economy. Governments ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Students, How Much Can You Afford to Borrow?
You are about to finish high school. The financial aid office of the university you are considering gave you a financial aid. You are also qualifie ...
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
Principles of Trading: Automating Strategies
An automated trading system basically lets a computer to do the work of a trader by setting certain rules for entering and exiting trades. That com ...
Options Transaction Via Day Trading
Given so many concepts and terminologies in the foreign exchange market, anyone outside the field of finance may have a hard time coping up. Howeve ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
