MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
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Commodity Futures Trading Commission - CFTC
Independent federal agency in the United States regulating the commodity futures and options markets. A product of the Commodity Futures Trading Co ...
Accelerated Amortization
It is an extra payment that is made toward a mortgage principal. By using accelerated amortization, the loan borrower can pay additional payment to ...
SFC
Securities And Futures Commission (SFC) is a regulatory body created by the Securities and Futures Commission (SFCO) for Hong Kong that regulates a ...
Raider
A raider is a person that attempts to take over a company through making a hostile takeover bid. Raiders target companies with undervalued assets a ...
Net Sales
It refers to the gross revenues minus returns and discounts of a company. It is the amount presented in an income statement under sales revenue.
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SEE FOREX TUTORIAL
Ethical Investing: Knowing Human Rights and Workers` Rights
Ethical investors want to know how corporations treat people, specifically their workers. They depend on the UN Universal Declaration of Human Righ ...
Do I Need to Move Out or Renovate My House?
Before deciding whether to move our or remodel your home, you need to consider some other factors.
Emotional Attachments. You&rs ...
Buying a Home: Getting Into the Escrow Process
You write an offer and the seller accepts it. Deal closed. It is about time to go through the escrow process. Why does a buyer need to undergo this ...
Principles of Trading: Record Keeping and Taxation
It is imperative for every trader to maintain a precise, organized, and latest trading-related records. Hence, traders should keep both hard and di ...
Retirement Planning: The Significance of Retirement
Previously, we went through the overview of retirement. In this article, we will now explore its significance, before discussing how to map out a s ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | May | |
| 10:00 | Ifo Business Climate Index | Jul | |
| 10:00 | Ifo Current Assessment | Jul | |
| 10:00 | IFO - Expectations | Jul | |
| 10:00 | Private Sector Credit | Jun | |
| 10:00 | M3 Money Supply | Jun | |
| 12:00 | CBI retail sales volume balance | Jul | |
| 14:30 | Durable Goods Orders | Jun | |
| 01:01 | BRC Shop Price Index | Jul |


