MINDSHARE
The measure of consumer awareness or popularity that surrounds a particular product. It pertains to consumer’s perception of some brands or products, as compared to their competitors. One of the main goals of advertising is to make consumers think of particular brand names more than other rivals.
POPULAR TERMS
Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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SEE FOREX TUTORIAL
Digesting Financial Statements: Long-Lasting Assets
Long-lived assets, also known as non-current assets, is any asset a company expects to keep for at least one year. Such assets are expected to boos ...
An Introduction to Forex
The foreign exchange market or forex is the largest financial market in the world. It is where the monetary currencies of countries are traded. Thi ...
Can You Afford the Renovation Cost?
Do you want to know if your current home can withstand any renovation? Consult the following professionals first for guidance.
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
