SCIENTIFIC RETAILING

Scientific Retailing is making decisions regarding retailing activities such as product placement, selection, and inventory levels using scientific means and technology. Scientific retailing usually involves the utilization of technology tools such as computers and software to observe the movements in the market, track consumer purchases, and promotion and pricing reactions. More often than not, scientific retailing calls for centralized operations. For example, the home office is tasked to do the decision-making for the company like store layout, offered products, etc. so other tasks may be given completely to the branch stores where they can take advantage of the behavior and demographics of the local consumer.

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