ABOVE-THE-LINE
The cost incurred on the process of producing an advertising commercial with the association of its creative side. Photography, music, and actors are mostly the source of these costs. The above-the-line cost may be correlated with the level of creativity of a commercial or advertisement because creativity is an abstract concept thus cannot be measured directly. But please take note that a high above-the-line cost does not necessarily lead to an advertisement or commercial with a highly creative output, and it also goes with a low-budget commercial leading to a low quality – it may still lead to a creative commercial.
POPULAR TERMS
Cost-Volume Profit Analysis
Cost accounting method used in managerial economics. The analysis is based on identifying the break off point of cost and volume of products. This ...
Trade
1. In economics, transaction where several parties are engaged in the negotiation and exchange products and services for a specific product and ser ...
Adam Smith
A philosopher and free-market economist during the 18th century, famous for his ideologies about the efficiency of labor division and individuals ...
SEC Form S-1
SEC Form S-1 is also referred to as the “Registration Statement Under the Securities Exchange Act of 1993. SEC Form S-1 is the initial regist ...
Consumer Packaged Goods - CPG
Product consumed daily by the average consumer. Goods included in this category are replenished frequently. CPGs entails a market with consumers, i ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Niche Investment Style
Over the past two years, sustainable, responsible, and impact investing (SRI) has grown significantly in the United States. Based on the US SIF Fou ...
Buying a Home: Writing an Offer
You’re down to the last four steps to buying your dream house. Now, you need to write an offer and the seller has to accept it. Take into acc ...
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
Ethical Investing: Socially Responsible Investing
Socially responsible investors look for socially responsible companies, especially their relations with outsiders.
First and foremost, th ...
An Introduction to Student Loans
A college education is one of the most essential investment in a person’s life. Unfortunately, in this time and age, it has also become one o ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
---|---|---|---|
02:00 | MI Inflation Gauge | Sep | |
02:30 | PMI Manufacturing | Sep | |
08:00 | Nationwide House Price Index | Sep | |
08:30 | Retail Sales | Aug | |
09:15 | PMI Manufacturing | Sep | |
09:30 | Procure PMI Index | Sep | |
09:45 | PMI Manufacturing | Sep | |
09:50 | PMI Manufacturing | Sep | |
09:55 | PMI Manufacturing | Sep |