ABOVE-THE-LINE
The cost incurred on the process of producing an advertising commercial with the association of its creative side. Photography, music, and actors are mostly the source of these costs. The above-the-line cost may be correlated with the level of creativity of a commercial or advertisement because creativity is an abstract concept thus cannot be measured directly. But please take note that a high above-the-line cost does not necessarily lead to an advertisement or commercial with a highly creative output, and it also goes with a low-budget commercial leading to a low quality – it may still lead to a creative commercial.
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European Depository Receipt - EDR
Negotiable security (receipt) issued by a bank, representing securities that trade on exchanges outside the bank’s home country. These are tr ...
Import
Product or service shipped into a country or region from another. Exports and imports create the strength of foreign trade. If the value of imports ...
Running With The Land
Rights and covenants in a real estate deed that remain with the land, regardless of ownership. When rights and covenants run with the land, they ar ...
Income Effect
In economic theory, it refers to a change in the demand of a product or service caused by the consumers’ discretionary income. The connection ...
Capital Improvement
The attachment of a fixed structural improvement or the recovery of some feature of a property that will either boost the property's overall wo ...
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