ADVERTISING ALLOWANCE
A payment from a service provider or product manufacturer made to a retailer to spread out the word about the product. Requirements, such as approval of the advertising material or proof of its existence, may be established by the company before the retailer receives the allowance.
By providing assistance to the retailer in the cost for advertising, the advertising allowance of the company provides the retailer an incentive to carry the product.
POPULAR TERMS
Thierry Desmarest
Chairman, and former Chief Executive Officer and President of Total, one of the biggest oil and gas firms worldwide. During his tenure, the company ...
Bank Stress Test
Analysis done because of unfavorable economic scenarios that is needed to know if a bank has enough capital with the impact of the development. ...
Interest Rate
The amount charged by a lender to a borrower for using assets. Expressed as a percentage of principal, these are usually noted on an annual basis, ...
Cracking
Method of breaking down a larger product into smaller by-products. Used in the oil and gas industry, this can be accomplished by employing various ...
Quasi-Reorganization
This is a procedure where recapitalization is achieved through the elimination of the deficit that exists and the establishment of a new earned sur ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 08:30 | Producer & Import Prices | Mar | |
| 11:00 | Industrial Production | Feb | |
| 14:30 | Manufacturing Shipments | Feb | |
| 14:30 | Wholesale Sales | Feb | |
| 14:30 | Retail Sales | Mar | |
| 14:30 | NY Fed Empire State manufacturing index | Apr | |
| 16:00 | Business Inventories | Feb | |
| 16:00 | NAHB Housing Market Index | Apr | |
| 04:00 | Real GDP | 1 quarter |
