ADVERTISING BUDGET
An estimated spending for the promotions of the company over a given time period. An advertising budget is the amount that the company is willing to allocate for the attainment of its marketing objectives. During the process of advertising budget creation, the company must balance the trade-offs between the amount of revenue with every additional advertising dollar spent for its achievement.
POPULAR TERMS
Council of Economic Advisors - CEA
Committee with three notable economists who advise the President of the United States on macroeconomic issues. The council, comprised of a chairman ...
Branch Office
Secondary location, outside the main office, conducting business of the company. Most branch offices are made up of smaller divisions of various as ...
Rump
A term referring to group of investors who refuses to tender their shares into a corporate action, such as a merger or acquisition.
Catalyst
Something causing or initiating a significant event to happen such as news and information. Initially, it used to pertain to a reaction in chemistr ...
Federal Subsidy Recapture
The Federal subsidy recapture is the repayment of all or part of a federal mortgage subsidy if the home is sold or otherwise disposed of within nin ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Its Advantages and Disadvantages
Believe it or not, ethical investing comprises a huge emotional component. Investors are human; therefore, they let emotions drive their decisions. ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
Buying a Home: Looking for an Agent
You will need to find an agent if you want to purchase your dream house. These agents are the only ones who have access to lock box codes, which ar ...
Connection of Inflation and Interest Rates
We cannot simply ignore the connectivity of inflation and interest rates. Both items are interrelated. So, whenever there is a news item about a co ...
Featured Investment: The American Depository Receipt
Investments are what trading is all about. And knowing about the various available investment options and how to trade them is one of the keys to a ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
