BRAND PERSONALITY
Set of human traits associated with a given brand name. It refers to something a consumer can relate. Common characteristics include sincerity, competence, uniqueness, excitement, intellectualism, ruggedness, and sophistication. Aside from its functional benefits, it is also an added value a brand gains.
POPULAR TERMS
Liquidity Adjustment Facility
A tool in monetary policy where banks are allowed to borrow money through repurchase agreements, and to respond to liquidity pressures. The governm ...
Data Warehousing
Electronic storage of information in a business or corporation. It should be secure, reliable and easy to retrieve and manage. It originated in 198 ...
One-Tailed Test
A statistical test where the critical area of a circulation is one-sided so that it is either less than or greater than a specific value, but not b ...
Less-than-Truckload
A shipping service that carries small loads of freight, weight between partial and full truckload. The service is being offered by many large and n ...
Original Cost
It simply refers to the total cost associated in buying an asset.
POPULAR ARTICLE
SEE FOREX TUTORIAL
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
Everything You Need To Know About Stock Trader Types
The perks and benefits of being a stock trader is one of the most coveted but first you must be a successful a stock trader. A lot of people go int ...
Buying a Home: Writing an Offer
You’re down to the last four steps to buying your dream house. Now, you need to write an offer and the seller has to accept it. Take into acc ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
Ethical Investing: Its Advantages and Disadvantages
Believe it or not, ethical investing comprises a huge emotional component. Investors are human; therefore, they let emotions drive their decisions. ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Nov | |
| 02:30 | Company Operating Profits | 3 quarter | |
| 02:30 | ANZ Jobs Advertisements | Nov | |
| 03:45 | Markit Final Manufacturing PMI | Nov | |
| 07:30 | Commodity Prices | Nov | |
| 09:30 | Retail Sales | Oct | |
| 10:15 | PMI Manufacturing | Nov | |
| 10:45 | PMI Manufacturing | Nov | |
| 10:50 | PMI Manufacturing | Nov |


