BRAND MANAGEMENT
Marketing process of maintaining, improving, and backing a brand or product line to increase its perceived value. It includes positive brand associations and images, as well as strong brand awareness. An effective brand management increases the price of products and establishes loyal customer base. Certain elements considered in brand management are cost, target market, firm’s overall vision, understanding of the brand, and competition, among others.
POPULAR TERMS
Acquired Fund Fees And Expenses - AFFE
A line item within a prospectus of a fund-of-funds which displays the underlying funds' operating expenses. This was regarded as a requirement ...
Desk Trader
A trader restricted to instituting trades for the clients of a firm and unable to trade with own accounts of his or her firm.
Trend Analysis
Technical analysis of the stock’s future movement by analyzing the historical data or previous performance. It is based on the idea traders w ...
Nasdaq Intermarket
An electronic marketplace in which the National Association of Securities Dealer (NASD) members may execute trades, communicate, and accept quotati ...
Put To Seller
The exercise of a put option. Put to seller often occurs when the strike price of the put is lower than the underlying security’s market valu ...
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SEE FOREX TUTORIAL
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
So You Want A Job in Financial Careers: A Guide
In this tutorial, we will explore the different kinds of financial careers, the various basics of the financial industry, what you need to do in or ...
Principles of Trading: Charting
Where can you see market movements? Charts. Thanks to technology, traders can view as many market information as they can in one go. But not all ch ...
Ethical Investing: Leaving an Ethical Imprint
After selecting the rightful ethical investments and making it work, it is about to decide how to disburse your assets after you die. You have two ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
