DEEP ASSORTMENT
A situation wherein a retailer stocks a number of varieties in a particular product line.
Carrying a deep assortment of a particular product can lead a company to becoming a "super specialist". It also limits the space for other products that would allow it to reduce its risk exposure. Some types of businesses are able to offer a deep assortment of a product while at the same time offering a wide variety of products. A retailer using a deep assortment strategy may be known as a category killer if it focuses on a limited number of products, as it dominates a category of merchandise to such a degree that other businesses are unable to compete.
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Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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