A business strategy for running a company that is designed to render smaller firms an advantage by using the sensed advantage of a bigger competitor, pertaining to size, versus the competitor. Using speed and agility, it relieves the result of its competitors, as well as to expect and take advantage of market movements by offering new products. The strategy, named after judo, a form of Japanese martial arts, has three components: movement (use smaller size to act briskly and neutralize a bigger competitor’s advantage), balance (absorb and counter rival’s moves), and leverage (utilize the competitor’s strong points against it).