MACROMARKETING
The study on how marketing policies and strategies affect the entire economy’s demand for goods and services. To be specific, it refers to the four P’s of marketing: product, price, place, and promotion strategies; and how these four P’s create demand for products and services. Thus, it influence what is produced and sold in an economy. Because marketing affects what consumers do, it also makes an impact on how individuals and businesses interact with the environment in general.
POPULAR TERMS
Incremental Marketing
Eventual increase in advertising expenditures and products over time. It requires a firm to break up a long-term marketing plan into smaller compon ...
Personal Interest
A type of interest taxpayers pays on personal and consumer loans. It is nondeductible, and the rates charged are usually quite high.
Cash and Carry Transaction
Transaction in the futures market in which the cash or spot price of a given commodity is lower than the futures contract price. Such deals are con ...
Listed Security
An investment instrument that is traded in an exchange such as the New York Stock Exchange and Nasdaq. The financial instrument being traded includ ...
Synergy
Concept stipulating the combined value and performance of two companies are greater than the total of each individual parts. Most commonly used in ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Introduction
Financial statements open a window how healthy a company is (in terms of finances). This document presents the financial activities of a person or ...
An Introduction to the Basics of Economics
Economics, as defined by the dictionary, is the science that is concerned with the process or system by which goods and services are produced, sold ...
A Guide to Your Personal Income Tax: Avoid Awful Surprises
Who loves to be surprised by the Internal Revenue Services? No one (unless it is a tax refund). The federal agency has its way of shocking taxpayer ...
Buying a Home: Finding the Best House
Nothing can stop you from looking for the home of your dreams. Even though you have no agent, you can do your own diligence. Drive around neighborh ...
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
