MACROMARKETING

The study on how marketing policies and strategies affect the entire economy’s demand for goods and services. To be specific, it refers to the four P’s of marketing: product, price, place, and promotion strategies; and how these four P’s create demand for products and services. Thus, it influence what is produced and sold in an economy. Because marketing affects what consumers do, it also makes an impact on how individuals and businesses interact with the environment in general.

POPULAR TERMS

POPULAR ARTICLE