MARKET SEGMENT
A group of people, families, businesses, or organization that share one or more characteristics or needs. Every market segment is unique and responds differently to a marketing or promotion offer. Marketing managers decide on several criteria to make their target market(s). After fully understanding the demographics, behavioral propensities, lifestyles, needs, and geographic relationships, they can come up with ways on how to approach these segments separately. These three attributes should be met to get the most essential criteria of a market segment: homogeneity (common needs), distinction (uniqueness), and reaction (similar response).
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Economy Watchers Survey | Nov | |
| 09:00 | Industrial Production | Oct | |
| 10:00 | SECO Consumer Confidence | Nov | |
| 11:30 | Sentix Investor Confidence | Dec | |
| 01:50 | M2 Money Supply + CD | Nov | |
| 02:01 | BRC Retail Sales Monitor | Nov | |
| 02:30 | NAB Business Confidence | Nov | |
| 05:30 | RBA Interest Rate Decision | Dec | |
| 05:30 | RBA Monetary Policy Statement |
