MARKET SEGMENT
A group of people, families, businesses, or organization that share one or more characteristics or needs. Every market segment is unique and responds differently to a marketing or promotion offer. Marketing managers decide on several criteria to make their target market(s). After fully understanding the demographics, behavioral propensities, lifestyles, needs, and geographic relationships, they can come up with ways on how to approach these segments separately. These three attributes should be met to get the most essential criteria of a market segment: homogeneity (common needs), distinction (uniqueness), and reaction (similar response).
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Cracking
Method of breaking down a larger product into smaller by-products. Used in the oil and gas industry, this can be accomplished by employing various ...
Claims Adjuster
Insurance agent evaluating the amount of compensation that should be paid following an individual made a claim on his insurance policy. These handl ...
Turnkey Solution
Solution that can be easily executed into current business processes or systems, which is immediately ready to be implemented. It aims to fulfill a ...
Deed
A legal document that grants the bearer a right or privilege, provided that he or she meets a number of conditions. In order to receive the privile ...
Closing Quote
Final regular-hour trading price of a security in a trading day. Because of supply and demand, closing quote of the previous day is not necessarily ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 05:02 | Trade Balance | Nov | |
| 07:00 | Economy Watchers Survey | Nov | |
| 09:00 | Industrial Production | Oct | |
| 10:00 | SECO Consumer Confidence | Nov | |
| 11:30 | Sentix Investor Confidence | Dec | |
| 01:50 | M2 Money Supply + CD | Nov | |
| 02:01 | BRC Retail Sales Monitor | Nov | |
| 02:30 | NAB Business Confidence | Nov | |
| 05:30 | RBA Interest Rate Decision | Dec |
