MARKET SEGMENT
A group of people, families, businesses, or organization that share one or more characteristics or needs. Every market segment is unique and responds differently to a marketing or promotion offer. Marketing managers decide on several criteria to make their target market(s). After fully understanding the demographics, behavioral propensities, lifestyles, needs, and geographic relationships, they can come up with ways on how to approach these segments separately. These three attributes should be met to get the most essential criteria of a market segment: homogeneity (common needs), distinction (uniqueness), and reaction (similar response).
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Dynasty Trust
Long-term trusts made to pass wealth from one generation to another without paying transfer taxes including estate and gift taxes. The trust can su ...
C&I
Loan made to a business or company, not to an individual, which provides either working capital or finances key capital expenditures. Usually short ...
Hypermarket
Hypermarket is a combination of a department store and a grocery supermarket. A hypermarket offers various products like clothing, groceries, and a ...
Assets Under Management
The asset's market value which an investment company handles on behalf of investors. Assets Under Management (AUM) is perceived as a scale of s ...
Business Income Coverage Form
Insurance policy which covers a loss of income a firm incurs due to a slowdown or temporary suspension of its operations because if damage to its p ...
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