MARKET SATURATION
- The volume of a product or service in a marketplace has been maximized under present market conditions. At this point, further growth can only be attained through product improvements, increase in the overall consumer demand, or market share gains.
- Measurement of the extent of a product’s (or service’s) sales volume, in relation to the total number of potential customers (expressed as a percentage). To compute market saturation, multiply the sales volume of a product or service by 100, and then divide it by the number of total potential consumers.
POPULAR TERMS
Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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Buying a Home: Choosing the Best Location
The first consideration when buying a new house is choosing the place where you want to live, regardless if this will serve as an investment or upg ...
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Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
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