MARKET SATURATION
- The volume of a product or service in a marketplace has been maximized under present market conditions. At this point, further growth can only be attained through product improvements, increase in the overall consumer demand, or market share gains.
- Measurement of the extent of a product’s (or service’s) sales volume, in relation to the total number of potential customers (expressed as a percentage). To compute market saturation, multiply the sales volume of a product or service by 100, and then divide it by the number of total potential consumers.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Aug | |
| 11:00 | Ifo Business Climate Index | Oct | |
| 11:00 | Ifo Current Assessment | Oct | |
| 11:00 | IFO - Expectations | Oct | |
| 13:00 | CBI retail sales volume balance | Oct | |
| 01:50 | Corporate Service Price Index | Sep | |
| 02:01 | BRC Shop Price Index | Oct | |
| 07:00 | BOJ Core CPI | Sep | |
| 10:00 | Unemployment Rate | 3 quarter |
