MARKETING

Products and services move from concept to the consumers; the activities by which a company is introducing its products and/or services in the marketplace. The process includes advertising, selling, and delivering products or services to the consumers. People in marketing departments of companies attempt to catch the attention of its target audience by creating slogans, designing the package, getting celebrity endorsers, and acquiring general media exposure. It also involves coordinating the 4Ps of marketing: product, place, price, and promotion.