MARKETING CAMPAIGN
Activities and efforts of the company’s marketing arm or a third party marketing firm that is designed to promote a business, product, or service; or to increase the awareness of consumers on a business or an organization. With a limited duration, in involves promoting a product through mediums such as television, radio, print, and online; as well as using several types of advertisements. It does not follow that a marketing campaign is purely via advertisements. It can also include word of mouth, demonstrations (in malls, for instance), and other creative and interactive techniques.
POPULAR TERMS
Council of Economic Advisors - CEA
Committee with three notable economists who advise the President of the United States on macroeconomic issues. The council, comprised of a chairman ...
Branch Office
Secondary location, outside the main office, conducting business of the company. Most branch offices are made up of smaller divisions of various as ...
Rump
A term referring to group of investors who refuses to tender their shares into a corporate action, such as a merger or acquisition.
Catalyst
Something causing or initiating a significant event to happen such as news and information. Initially, it used to pertain to a reaction in chemistr ...
Federal Subsidy Recapture
The Federal subsidy recapture is the repayment of all or part of a federal mortgage subsidy if the home is sold or otherwise disposed of within nin ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Introduction
Financial statements open a window how healthy a company is (in terms of finances). This document presents the financial activities of a person or ...
Ethical Investing: Environmentally-Conscious Investing
Environmentalist or not, as an investor, you care so much about your surroundings. Hence, you invest in companies that can reduce their negative im ...
A Guide to Your Personal Income Tax: Papers
Documentation is the most significant part of taxation. If you do not properly account your income and expenses, chances are you will likely miss o ...
Connection of Inflation and Interest Rates
We cannot simply ignore the connectivity of inflation and interest rates. Both items are interrelated. So, whenever there is a news item about a co ...
Digesting Financial Statements: Revenue
When it comes to reporting revenue, companies should pinpoint the perilous revenues, match reported revenues to the money at hand, and analyze and ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
