MARKETING MIX
A composition, designed by E. Jerome McCarthy, which encompasses the following marketing strategies or 4Ps: product, price, place, and promotion. When it pertains to a consumer-centric mix, it includes the three other Ps of marketing: people, process, and physical evidence, as well as three Cs: cost, consumer, and competitor. Each marketing managers has their own marketing approach to every component of 4Ps, which is dependent on the industry and target of their marketing plan. Nevertheless, it is intended to generate optimum income.
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