MARKETING MIX
A composition, designed by E. Jerome McCarthy, which encompasses the following marketing strategies or 4Ps: product, price, place, and promotion. When it pertains to a consumer-centric mix, it includes the three other Ps of marketing: people, process, and physical evidence, as well as three Cs: cost, consumer, and competitor. Each marketing managers has their own marketing approach to every component of 4Ps, which is dependent on the industry and target of their marketing plan. Nevertheless, it is intended to generate optimum income.
POPULAR TERMS
Incremental Marketing
Eventual increase in advertising expenditures and products over time. It requires a firm to break up a long-term marketing plan into smaller compon ...
Personal Interest
A type of interest taxpayers pays on personal and consumer loans. It is nondeductible, and the rates charged are usually quite high.
Cash and Carry Transaction
Transaction in the futures market in which the cash or spot price of a given commodity is lower than the futures contract price. Such deals are con ...
Listed Security
An investment instrument that is traded in an exchange such as the New York Stock Exchange and Nasdaq. The financial instrument being traded includ ...
Synergy
Concept stipulating the combined value and performance of two companies are greater than the total of each individual parts. Most commonly used in ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |
