MASS MARKET RETAILER
A firm that sells reasonably priced products that is appealing to various consumers. Mass market retailers are not known for selling durable and high-quality merchandise, or having customer service beyond compare. But these retailers meet customers’ needs and wants at affordable prices. Some examples of mass market retailers include big box stores Best Buy, Sam's Club, and Target, as well as clothing brands Gap and Levi Strauss, and online retailers like Amazon. Supermarket, drugstore, mass merchandise, and warehouse chains are also considered mass market retailers.
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Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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