MASS CUSTOMIZATION
Process of delivering personalized or wide-market products and services that is tailored to meet certain needs of a customer. It is a marketing and manufacturing technique, combined with flexibility and personalization of custom-tailored goods with the low unit costs related to mass production. Also called built to order or made to order, many technologies such as computerization, internet, lean production, and product modularization allow end users to add and/or modify some features or functionalities of the core product to satisfy the customer’s needs.
B. Joseph Pine II’s book, Mass Customization: The New Frontier In Business Competition, described four classifications of mass customization: Collaborative Customization, Adaptive Customization, Transparent Customization, and Cosmetic Customization.
POPULAR TERMS
Affirmative Covenant
Pure Risk
Efficiency
Tax Free
Reprice
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Long-Lasting Assets
Buying a Home: Selecting a House Suitable for Your Needs
Connection of Inflation and Interest Rates
A Guide to Income Tax: Overlooked Credits and Cuts
An Introduction to Insurance
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
