MASS CUSTOMIZATION
Process of delivering personalized or wide-market products and services that is tailored to meet certain needs of a customer. It is a marketing and manufacturing technique, combined with flexibility and personalization of custom-tailored goods with the low unit costs related to mass production. Also called built to order or made to order, many technologies such as computerization, internet, lean production, and product modularization allow end users to add and/or modify some features or functionalities of the core product to satisfy the customer’s needs.
B. Joseph Pine II’s book, Mass Customization: The New Frontier In Business Competition, described four classifications of mass customization: Collaborative Customization, Adaptive Customization, Transparent Customization, and Cosmetic Customization.
POPULAR TERMS
Senior Bank Loan
Regulatory Asset
Multiple Tops
Iceberg Order
IRS Publication 910
POPULAR ARTICLE
SEE FOREX TUTORIAL
Buying a Home: Getting Into the Escrow Process
Buying a Home: Choosing the Best Location
Buying a Home: Determining the Amount You Can Afford
Ethical Investing: Activism and Advocacy of Shareholders
Buying a Home: Finding the Best House
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Jul | |
| 03:45 | Markit Final Manufacturing PMI | Jul | |
| 08:00 | Retail Sales | Jun | |
| 08:30 | CPI | Jul | |
| 09:15 | PMI Manufacturing | Jul | |
| 09:30 | Procure PMI Index | Jul | |
| 09:45 | PMI Manufacturing | Jul | |
| 09:50 | PMI Manufacturing | Jul | |
| 09:55 | PMI Manufacturing | Jul |
