PARASITIC ADVERTISING
Parasitic advertising promotes one product at the cost of lost sales for another product. This type of marketing usually occurs when two products are close alternatives for one another. Generally, companies try to avoid this within their product offerings because it’s not the most efficient technique of maximizing the return on ad spending.
POPULAR TERMS
Shogun Bond
Shogun Bond is also referred to as ‘geisha bonds’. It is kind of foreign-currency denominated bond. It is issued by foreign entities in ...
Ambulance Chaser
A term for lawyers who rush contact persons involved in an accidents. It is often use to increase the payments to the victims. Insurance companies ...
Core Deposits
Deposits in a bank’s general market area. Banks depend on core deposits to stabilize their funds for their lending base. Such deposits offer ...
Nominalism
Nominalism is the principle of keeping the amount of a debt obligation fixed in spite of fluctuations the purchasing power or exchange rate of mone ...
Insured Bond
Bond with interest and principal payments guaranteed by a private insurance company. Usually, insured bonds are seen as a feature of municipal bond ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Buying a Home: Getting Pre-Approved for a Mortgage
You have determined the amount needed to buy the home of your dreams. Now, figure out the amount a bank can lend you. The rationale behind this is ...
Inflation and Investments
“How does inflation affect my investments?”
Most investors ask this question, particul ...
Connection of Inflation and Interest Rates
We cannot simply ignore the connectivity of inflation and interest rates. Both items are interrelated. So, whenever there is a news item about a co ...
Ethical Investing: Corporate Governance
It is important for ethical investors to determine how companies manage themselves and their relations with investors and stakeholders.
< ...
Choosing Your Bank
Now that you’ve learned the basics of banking and the importance of it, you are now ready to put your money in a bank. But which bank should ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
