RECENCY, FREQUENCY, MONETARY VALUE - RFM
A marketing analysis tool which is used to identify the best customers of a firm by measuring certain factors. The RFM model is based on three quantitative factors:
Recency - How recently a customer has made a purchase
Frequency - How often a customer makes a purchase
Monetary Value - How much money a customer spends on purchases
RFM analysis often supports the marketing adage that "80% of business comes from 20% of the customers.
POPULAR TERMS
Specific-Shares Method
Specific-shares method is a personal financial accounting whose purpose is to cut down realized capital gains for multiple stock or mutual fund pur ...
Voting Trust Certificate
Voting Trust Certificate is a document issued by the limited-life trust of a corporation, which is created to limit the control of a corporation to ...
Sample Selection Bias
Sample Selection Bias is a type of bias resulting from the selection of non-random data meant for statistical analysis.
Combined Loan to Value Ratio - CLTV Ratio
Ratio determining the default risk of a potential homebuyer if he would purchase a home using multiple mortgages. In general, creditors are willing ...
Contagion
Possibility a significant economic changes in a country will spread to other nations. It pertains to the spread of either an economic boom or econo ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Filing
Companies need to file several financial reports in different periods with the Securities and Exchange Commission.
14A Prox ...
Options Transaction Via Day Trading
Given so many concepts and terminologies in the foreign exchange market, anyone outside the field of finance may have a hard time coping up. Howeve ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
Introduction to Ethical Investing
Since time immemorial, investors look after better profits and income paying stocks. While many consider themselves as ethical investors, the commo ...
Principles of Trading: Leverage and Margin
All novice and seasoned traders need to befriend these two great tools to achieve success in trading: leverage and margin.
...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
