ADVERTISING ELASTICITY OF DEMAND - AED
A measurement of the market's tendency to decrease or increase in advertising saturation. The advertising elasticity is an evaluation of the effectiveness of an advertising campaign to generate new sales. The calculation may be done by dividing the change of percentage in the quantity demanded by the change of percentage in the advertising expense. A positive advertising elasticity connotes that an increase in advertising, leads to advertised good's or services' increase of demand.
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Acquired Fund Fees And Expenses - AFFE
A line item within a prospectus of a fund-of-funds which displays the underlying funds' operating expenses. This was regarded as a requirement ...
Desk Trader
A trader restricted to instituting trades for the clients of a firm and unable to trade with own accounts of his or her firm.
Trend Analysis
Technical analysis of the stock’s future movement by analyzing the historical data or previous performance. It is based on the idea traders w ...
Nasdaq Intermarket
An electronic marketplace in which the National Association of Securities Dealer (NASD) members may execute trades, communicate, and accept quotati ...
Put To Seller
The exercise of a put option. Put to seller often occurs when the strike price of the put is lower than the underlying security’s market valu ...
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| Time | Country | Indices | Period |
|---|---|---|---|
| 11:00 | Ifo Business Climate Index | Jan | |
| 11:00 | Ifo Current Assessment | Jan | |
| 11:00 | IFO - Expectations | Jan | |
| 15:30 | Durable Goods Orders | Nov | |
| 16:00 | NBB Business Climate | Jan | |
| 01:50 | Corporate Service Price Index | Dec | |
| 02:01 | BRC Shop Price Index | Jan | |
| 02:30 | NAB Business Confidence | Dec | |
| 04:00 | Credit Card Spending | Dec |


