ADVERTISING ELASTICITY OF DEMAND - AED
A measurement of the market's tendency to decrease or increase in advertising saturation. The advertising elasticity is an evaluation of the effectiveness of an advertising campaign to generate new sales. The calculation may be done by dividing the change of percentage in the quantity demanded by the change of percentage in the advertising expense. A positive advertising elasticity connotes that an increase in advertising, leads to advertised good's or services' increase of demand.
POPULAR TERMS
Proved Reserves
It refers to the amount of resources that can be recovered from the deposit with a reasonable certainty level.
Cumulative Discount Privilege
In mutual fund, a way an investor can become eligible for lower fees by getting the sum of multiple transactions in several funds within the same f ...
Commercial Hedger
Companies purchasing futures positions in commodities to control its costs. When used in creating a product or service, corporations can hedge to r ...
Hurdle Rate
The minimum rate of return required by a manager on a project. The riskier the project, the higher the hurdle rate.
Sensex
Sensex is the abbreviation for the index of the Bombay Stock Exchange (BSE) that is the Bombay Sensitive Index. In 1986, the Sensex was initially c ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Retirement Planning: The Significance of Retirement
Previously, we went through the overview of retirement. In this article, we will now explore its significance, before discussing how to map out a s ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
Retirement Planning: Allocating Money for Retirement
In the previous tutorial, we outlined the significance of retirement. Now, let’s talk about the how in retirement planning.
“ ...
An Introduction to Student Loans
A college education is one of the most essential investment in a person’s life. Unfortunately, in this time and age, it has also become one o ...
Principles of Trading: Automating Strategies
An automated trading system basically lets a computer to do the work of a trader by setting certain rules for entering and exiting trades. That com ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |
