ADVERTISING ELASTICITY OF DEMAND - AED
A measurement of the market's tendency to decrease or increase in advertising saturation. The advertising elasticity is an evaluation of the effectiveness of an advertising campaign to generate new sales. The calculation may be done by dividing the change of percentage in the quantity demanded by the change of percentage in the advertising expense. A positive advertising elasticity connotes that an increase in advertising, leads to advertised good's or services' increase of demand.
POPULAR TERMS
Senior Bank Loan
Senior Bank Loan is a debt financing obligation. Senior bank loans are issued by the financial institution, typically a bank, to an entity that may ...
Regulatory Asset
Specific costs or revenues that a utility is permitted to defer to its balance sheet, instead of reporting them on the income statement of a compan ...
Multiple Tops
Reversal chart formation that exhibits the deficit of a security to break through to new peaks on several occasions, which tells a strong sell sign ...
Iceberg Order
Huge single order that was split into several smaller lots, usually through an automated program to conceal the true order quantity.
IRS Publication 910
A document that gives information on the free resources the agency offers. Published by the Internal Revenue Services (IRS), it identifies many of ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
A Guide to Your Personal Income Tax: Papers
Documentation is the most significant part of taxation. If you do not properly account your income and expenses, chances are you will likely miss o ...
How Much Does a Home Remodeling Cost?
If your house can handle a renovation, the next thing you need to find out is the cost of a home remodeling.
You may nee ...
A Guide to Your Personal Income Tax: Basics
For many filing your personal income tax is one of the most frustrating things to do. However, by planning ahead and pacing yourself, doing your ta ...
Student Loans: Consolidating Federal Loans
If you find it difficult to monitor and pay the student loans on your own, and want to reduce your monthly payment and lengthen the repayment sched ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Jul | |
| 03:45 | Markit Final Manufacturing PMI | Jul | |
| 08:00 | Retail Sales | Jun | |
| 08:30 | CPI | Jul | |
| 09:15 | PMI Manufacturing | Jul | |
| 09:30 | Procure PMI Index | Jul | |
| 09:45 | PMI Manufacturing | Jul | |
| 09:50 | PMI Manufacturing | Jul | |
| 09:55 | PMI Manufacturing | Jul |
