ADVERTISING ELASTICITY OF DEMAND - AED
A measurement of the market's tendency to decrease or increase in advertising saturation. The advertising elasticity is an evaluation of the effectiveness of an advertising campaign to generate new sales. The calculation may be done by dividing the change of percentage in the quantity demanded by the change of percentage in the advertising expense. A positive advertising elasticity connotes that an increase in advertising, leads to advertised good's or services' increase of demand.
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Regulatory Asset
Specific costs or revenues that a utility is permitted to defer to its balance sheet, instead of reporting them on the income statement of a compan ...
Multiple Tops
Reversal chart formation that exhibits the deficit of a security to break through to new peaks on several occasions, which tells a strong sell sign ...
Iceberg Order
Huge single order that was split into several smaller lots, usually through an automated program to conceal the true order quantity.
IRS Publication 910
A document that gives information on the free resources the agency offers. Published by the Internal Revenue Services (IRS), it identifies many of ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Jul | |
| 03:45 | Markit Final Manufacturing PMI | Jul | |
| 08:00 | Retail Sales | Jun | |
| 08:30 | CPI | Jul | |
| 09:15 | PMI Manufacturing | Jul | |
| 09:30 | Procure PMI Index | Jul | |
| 09:45 | PMI Manufacturing | Jul | |
| 09:50 | PMI Manufacturing | Jul | |
| 09:55 | PMI Manufacturing | Jul |
