ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
POPULAR TERMS
Performance Index Paper - PIP
Short-term paper on which the rate of interest is denominated and paid in a base currency. Performance index paper's interest rate is determine ...
Protest Divestment
It refers to the intentional selling of stock on a large scale to make financial pressure on a corporation to force social change.
Co-Owner
Individual or group sharing ownership in an asset with another individual or group. Co-owner of an asset holds a certain percentage although this m ...
Prepaid Interest
It refers to the interest that a debtor pays before the first scheduled repayment of debt.
Other Comprehensive Basis of Accounting - OCBOA
These are financial statements prepared using a system of accounting that differs from GAAP, the most common being tax-basis and cash-basis financi ...
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SEE FOREX TUTORIAL
A Guide to Your Personal Income Tax: Steps to Take before April 15
Taxpayers, remember these two dates when filing your tax return: December 31 and April 15. We have previously discussed what to do before the year ...
Buying a Home: Looking for an Agent
You will need to find an agent if you want to purchase your dream house. These agents are the only ones who have access to lock box codes, which ar ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
Retirement Planning: The Significance of Retirement
Previously, we went through the overview of retirement. In this article, we will now explore its significance, before discussing how to map out a s ...
Choosing Your Bank
Now that you’ve learned the basics of banking and the importance of it, you are now ready to put your money in a bank. But which bank should ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 14:30 | FOMC Member James Bullard Speaks | ||
| 16:00 | Consumer Confidence | May | |
| 16:50 | FOMC Member Raphael W. Bostic Speaks | ||
| 02:30 | PMI Manufacturing | May | |
| 02:30 | Tertiary Industry Index | May | |
| 02:30 | PMI Composite | May | |
| 07:00 | BOJ Core CPI | Apr | |
| 08:00 | Public Sector Net Borrowing | Apr | |
| 09:15 | PMI Manufacturing | May |
