ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Auction
A system wherein potential buyers put competitive bids on services and assets. The service or asset in question will sell to the party who have the ...
SFAS
Statement of Financial Accounting Standards (SFAS) is a Financial Accounting Standards Board (FASB) issued document. The SFAS consists of informati ...
Enterprise-Value-to-Sales - EV/Sales
Valuation measure comparing the firm’s value and its sales. It helps investors in getting an idea of how much it would cost to purchase the c ...
Licensing Fee
Payment given to a government agency by a person or business, for the privilege of performing certain services or engaging in some line of ...
Hiccup
A term used to describe a short-term disruption within a longer-term goal, plan, or trend. A hiccup may be used to describe the business acti ...
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Introduction to Inflation
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 09:00 | Unemployment Rate | 1 quarter | |
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 04:05 | RBA Assistant Governor Christopher Kent Speaks | ||
| 08:00 | GfK Consumer Climate | Apr | |
| 09:00 | CPI | Apr | |
| 09:00 | GDP | 1 quarter | |
| 10:00 | Private Sector Credit | Mar | |
| 10:00 | M3 Money Supply | Mar |
