ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
POPULAR TERMS
Sprinkling Provision
Sprinkling provision is a life insurance agreement provision. In it, trustees are enabled to disperse death benefits among the beneficiaries within ...
Emergence Plan
Firm’s formal strategy to exit Chapter 11 bankruptcy, which in a sense leaves the company sturdier than it was prior to declaring bankruptcy. ...
Unified Tax Credit
Unified Tax Credit is a tax credit given to every American citizen by the Internal Revenue Service. It allows every individual to gift a particular ...
Delivery Point
It is the place where the commodity will be delivered.
Average Price
A bond's price average which is calculated by summing up the face value of the price paid for it and dividing it by two. Average price ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
Student Loans: Federal Loans
Most of the students mull over the idea of maximizing the federal loan availability first before borrowing for college through a private loan. Norm ...
Student Loans: Consolidating Private Loans
Fixed interest rates.
That is one viable reason for consolidating private loans although you are not mulling over that option. Private lo ...
An Introduction to Ethical Investing
Ethical investing is, simply put, investing while taking into consideration your personal beliefs or your ethics. Because it is personal, it means ...
Digesting Financial Statements: Pension Plans
Deducing on the topic we previously discussed, this tutorial now puts the spotlight on the pension fund. It is a distinct long-term obligation for ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 09:00 | Unemployment Change | Mar | |
| 16:00 | ISM Services PMI | Mar | |
| 01:30 | Household Spending | Feb | |
| 03:00 | ANZ Commodity Prices | Mar | |
| 03:30 | ANZ Jobs Advertisements | Mar | |
| 05:35 | 30-Year JGB Auction | Apr | |
| 07:00 | Leading Indicators | Feb | |
| 09:00 | Foreign Currency Reserves | Mar | |
| 09:15 | PMI Services | Mar |
