ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | ANZ Jobs Advertisements | Dec | |
| 10:00 | SECO Consumer Confidence | Dec | |
| 11:30 | Sentix Investor Confidence | Jan | |
| 20:01 | 10-y Bond Auction | Jan | |
| 23:00 | NZIER Business Confidence | 4 quarter | |
| 01:00 | FOMC Member John C. Williams Speaks | ||
| 01:30 | Westpac Consumer Sentiment | Jan | |
| 01:50 | Bank Lending | Dec | |
| 01:50 | Current Account | Nov |
