ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Loss Carryback
An accounting technique where a company chooses to retroactively apply net operating losses to the previous year’s income in order to decreas ...
Retail Banking
Typical mass-market banking where individual customers use local branches of larger commercial banks. Services offered include savings and checking ...
Capital Stock
The preferred and common stock a firm is approved to disperse,based to their corporate charter. This symbolizes the extent or bulk of the equity po ...
Overfunded Pension Plan
It is a company retirement plan that has more assets than liabilities. Basically, there is a surplus amount of money needed to cover current and fu ...
Financial Risk
The possibility that shareholders will lose money when they invest in a company that has debt, if the company's cash flow proves inadequate to ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Jul | |
| 03:00 | MI Inflation Gauge | Jul | |
| 03:30 | ANZ Jobs Advertisements | Jul | |
| 03:45 | Markit Final Manufacturing PMI | Jul | |
| 07:00 | Consumer Confidence | Jul | |
| 08:00 | Retail Sales | Jun | |
| 08:30 | Retail Sales | Jun | |
| 08:30 | CPI | Jul | |
| 09:15 | PMI Manufacturing | Jul |
