ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Commodity Trading Advisor - CTA
Individual or firm providing advice on buying and selling of futures contracts, options on futures, retail off-exchange forex contracts, and swaps. ...
Investment Farm
An acquired agricultural business operation with an objective to generate profit or make a tax deduction for the farm owner. Investors with investm ...
VER
Voluntary Export Restraint (VER) is a trade restriction on the quantity of goods that an exporting country is allowed to bring in to another countr ...
National Housing Act
Its objective is to make credit more obtainable to creditors for home construction and repairs, and to create a better housing available to low and ...
Condensed Financials
Summary form of a firm’s financial statements, which is done for reprinting and simplified viewing purposes. The document is comprised of a c ...
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SEE FOREX TUTORIAL
An Introduction to the Basics of Economics
Economics, as defined by the dictionary, is the science that is concerned with the process or system by which goods and services are produced, sold ...
Buying a Home: Determining the Amount You Can Afford
You have decided to buy a house, choose the best location, and select a home suitable for you needs. It is high time to determine the amount you ca ...
Principles of Trading: Charting
Where can you see market movements? Charts. Thanks to technology, traders can view as many market information as they can in one go. But not all ch ...
Students, How Much Can You Afford to Borrow?
You are about to finish high school. The financial aid office of the university you are considering gave you a financial aid. You are also qualifie ...
Macroeconomics: Basic Concepts
The concepts involved in macroeconomics focus on three fields, including national output and income, unemployment, and inflation and deflation. The ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
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12:00 | Bundesbank Monthly Report | ||
07:00 | BOJ Core CPI | Jun | |
16:00 | Existing Home Sales | Jun | |
16:00 | Richmond Fed Manufacturing Index | Jul | |
16:00 | Consumer Confidence | Jul | |
02:30 | PMI Manufacturing | Jul | |
02:30 | Tertiary Industry Index | Jul | |
02:30 | PMI Composite | Jul | |
08:00 | GfK Consumer Climate | Aug |