ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Mad Hatter
A leader or managerial team who makes impulsive or unusual decisions. Usually a CEO, a mad hatter will frequently make puzzling decisions, which ma ...
Frozen Account
A bank account from which no funds may be withdrawn or purchases that may be charged. A frozen account may occur when the account holder fails to p ...
Foreclosure Action
The legal proceedings done by a lender in the cast of mortgage default. Foreclosure action is the actual filing of and carrying through of the fore ...
United States Dollar
The USD (United States Dollar) is the abbreviation for the currency of the United States of America. The United States dollar is equivalent to 100 ...
Property Dividend
A substitute to cash or stock dividends. It may either include shares of a subsidiary company or physical assets such as inventories that a company ...
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Health Savings Account: Eligibility
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:00 | ANZ Business Confidence | Sep | |
| 02:00 | ANZ Business Confidence | Sep | |
| 03:30 | Private Sector Credit | Aug | |
| 03:30 | PMI Manufacturing | Sep | |
| 03:30 | Non-Manufacturing PMI | Sep | |
| 03:30 | Private Sector Credit | Aug | |
| 03:30 | PMI Manufacturing | Sep | |
| 03:30 | Non-Manufacturing PMI | Sep | |
| 03:45 | Markit Final Manufacturing PMI | Sep |
