ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Lease Rate
The interest rate; payment made in a certain period indicated in the lease contract for renting an asset like a property or an automobile. The leas ...
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A psychological phenomenon in which people do something mainly because others are doing it, regardless of their personal beliefs, which they may ov ...
Harvest Strategy
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Discount House
A firm that buys, sells, discounts and/or negotiates bills of exchange or promissory notes. It is mainly operating in the U.K.
Economic Growth Rate
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Analysts and investors look at the working capital and its trends to measure a company’s financial performance. This metric determines a busi ...
Ethical Investing: Corporate Governance
It is important for ethical investors to determine how companies manage themselves and their relations with investors and stakeholders.
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Digesting Financial Statements: Long-Lasting Assets
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Retirement Planning: Maximizing the Power of Compounding
“The early bird catches the worm.” – William Camden
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:00 | MI Inflation Gauge | Jan | |
| 02:30 | Retail Sales | Dec | |
| 09:00 | Factory Orders | Dec | |
| 11:30 | Construction PMI | Jan | |
| 11:30 | Sentix Investor Confidence | Feb | |
| 12:00 | Retail Sales | Dec | |
| 17:00 | Ivey Purchasing Managers Index | Jan | |
| 21:00 | Loan Officer Survey | ||
| 01:30 | Average Cash Earnings | Dec |
