ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Hedge Clause
A disclaimer found in financial documents that protects authors of financial reports from liability for errors within the report.
8-a Firm
Company owned and operated by individual that is socially or economically disadvantaged. Such firms are qualified for financial assistance, mentori ...
Credit Cliff
Slang term for compounding a firm’s credit deterioration due to provisions such as financial covenants, or events that ignites a change in it ...
Default Judgment
A binding judgment issued by a court in favor of the plaintiff when the defendant fails to respond to a court summons or fails to appear in court. ...
Upstream Guarantee
Upstream Guarantee is a contingent liability on a the financial statements of a subsidiary. In this contingent liability, the subsidiary guarantees ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Industrial Production | Jun | |
| 06:30 | Tertiary Industry Index | Jun | |
| 09:00 | Fixed Asset Investment | Jul | |
| 09:00 | Industrial production | Jul | |
| 09:00 | Retail Sales | Jul | |
| 09:00 | Unemployment Rate | Jul | |
| 09:00 | NBS Press Conference | ||
| 14:30 | Consumer Price Index | Jul | |
| 14:30 | Consumer Price Index Core | Jul |
