ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Takeover Artist
Investor or firm with a primary goals to determine companies that are appealing to purchase and can be turned around to generate profit. Normally, ...
Class A Shares
Classification of common stock which may have more or lesser voting rights compared to Class B shares. Although these shares often have more voting ...
Financial System
The methods and procedures of an organization that are used to exercise financial control and accountability. These methods include recording, veri ...
Trade Through
Stock market order executed at its non-optimal price although it has the best possible price based on quoted prices within the same exchange or in ...
Line of Best Fit
Straight line drawn in the middle of a group of data points plotted on a scatter plot. It represents the results of data gathering on two variables ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 04:00 | Fixed Asset Investment | Apr | |
| 04:00 | Industrial production | Apr | |
| 04:00 | Retail Sales | Apr | |
| 04:00 | Unemployment Rate | Apr | |
| 04:00 | NBS Press Conference | ||
| 07:15 | BOJ Governor Haruhiko Kuroda Speaks | ||
| 08:00 | Wholesale Price Index | Apr | |
| 08:00 | Prelim Machine Tool Orders | Apr | |
| 11:00 | European Commission Economic Forecasts |
