ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
POPULAR TERMS
Return On Assets - ROA
ROA measures the profit a company generates as percentage of its total assets’ value.
Channel Stuffing
Deceptive business practice in which a firm inflates its sales and earnings futures by sending more inventory to retailers than it can sell to the ...
Actuarial Cost Method
A method employed by actuaries for the calculation of the periodic amount that a company has to pay for the coverage of the pension expenses. The t ...
Absolute Priority
It is a rule that says the order of payment when a company liquidates its asset—creditors first before the shareholders. This rule is commonl ...
Gadfly
Colloquial term for an investor criticizing a firm’s executives at the annual shareholders meeting. This shareholder outlines certain issues ...
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 04:00 | Real GDP | 3 quarter | |
| 04:00 | Real GDP (YTD) | 3 quarter | |
| 04:00 | Fixed Asset Investment | Sep | |
| 04:00 | Industrial production | Sep | |
| 04:00 | Retail Sales | Sep | |
| 04:00 | Unemployment Rate | Sep | |
| 04:00 | NBS Press Conference | ||
| 08:00 | Wholesale Price Index | Sep | |
| 12:00 | Bundesbank Monthly Report |
