BAIT AND SWITCH
A malicious marketing tactic wherein a marketer advertises a very attractive offer which is really only intended to be a teaser and stir customers. After a customer comes into an office or store to inquire about the advertised rate/price (the "bait"), the advertiser will try to sell the customer a more expensive good (the "switch").
POPULAR TERMS
Skimming
Skimming is an act used by identity thieves to capture the personal information of an individual through electronic means. A little electronic devi ...
Federal Poverty Level - FPL
The minimum amount of gross income that a family needs for food, clothing, transportation, shelter and other necessities. In the United States, thi ...
Hiring Freeze
A situation where the employer temporarily freezes the hiring of new employees. Hiring freeze is put into place as a cost-saving effort as a result ...
Lump-Sum Payment
Repayment of the total or partial value of an asset by one-time payment. Usually, this is taken instead of recurring payments that would be receive ...
Announcement Date
The date in which a company will make an announcement on the details pertaining an issue of equity or debt. The announcement da ...
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