BANNER ADVERTISING
A rectangular shaped graphic display which extends across the bottom or top of the website or down the left or right sidebar. The previous kind of banner advertisement is referred as a leaderboard, while the latter is referred as skyscraper. The banner ads are image oriented instead of text oriented and are a popular type of website advertisement. The goal of banner advertising is to encourage visitors from the host website to visit the website of the advertiser and/or promote a brand.
POPULAR TERMS
Concentration Ratio
Ratio indicating the relative size of companies in respect to their industry in general. Low concentration ratio denotes higher competition among t ...
Back-To-Back Letters Of Credit
Two letters of credit (LCs) utilized together to aid a merchant in financing the buying of services or equipment from a subcontractor. With the aut ...
Stock Market Crash of 1987
Rapid and one of the most severe downturn in stock prices which took place on October 19, 1987. Following five days of intensifying stock market pl ...
Z-Score
“Z-Score” is a statistical measurement showing the relationship of the score to the mean. It can be positive or negative, which means t ...
Premium
The total cost of an option.
The difference between the higher price paid for a fixed-income secur ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Digesting Financial Statements: Long-Lasting Assets
Long-lived assets, also known as non-current assets, is any asset a company expects to keep for at least one year. Such assets are expected to boos ...
Buying a Home: Choosing the Best Location
The first consideration when buying a new house is choosing the place where you want to live, regardless if this will serve as an investment or upg ...
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
Macroeconomics: A Brief History
Macroeconomics is a branch of study under Economics that deals with the economy’s growth and the way it behaves. It examines nationwide pheno ...
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Oct | |
| 02:30 | ANZ Jobs Advertisements | Oct | |
| 02:30 | Building Approvals | Sep | |
| 03:45 | Markit Final Manufacturing PMI | Oct | |
| 07:30 | Commodity Prices | Oct | |
| 09:00 | Retail Sales | Sep | |
| 09:30 | Retail Sales | Sep | |
| 10:15 | PMI Manufacturing | Oct | |
| 10:30 | Procure PMI Index | Oct |


