COMPARATIVE ADVERTISING
Marketing strategy in which a company claims the superiority of its product or service by differentiating the benefits and costs within its advertisement. The technique involves comparing the features of a firm’s products next to other rivals. Also called comparative advertising or competitive advertising.
POPULAR TERMS
Shogun Bond
Shogun Bond is also referred to as ‘geisha bonds’. It is kind of foreign-currency denominated bond. It is issued by foreign entities in ...
Ambulance Chaser
A term for lawyers who rush contact persons involved in an accidents. It is often use to increase the payments to the victims. Insurance companies ...
Core Deposits
Deposits in a bank’s general market area. Banks depend on core deposits to stabilize their funds for their lending base. Such deposits offer ...
Nominalism
Nominalism is the principle of keeping the amount of a debt obligation fixed in spite of fluctuations the purchasing power or exchange rate of mone ...
Insured Bond
Bond with interest and principal payments guaranteed by a private insurance company. Usually, insured bonds are seen as a feature of municipal bond ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Student Loans: Loan Repayment
Students, soon after your graduation, you need to enter the repayment phase. In other words, you have to start paying off your student loans. This ...
A Primer on Retirement Planning
Every person dreams of enjoying their lives once they reach their golden years. Most people desire living in a house with a beach front view or a m ...
Retirement Planning: Creating a Nest Egg
Last time, we discuss the different income sources for building a retirement fund. We shall now tackle the ways to create a retirement nest egg.
A Guide to Your Personal Income Tax: Basics
For many filing your personal income tax is one of the most frustrating things to do. However, by planning ahead and pacing yourself, doing your ta ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
