DATA MINING

It is the process to turn all the data to a useful information. It depends on a successful data collection as well as the computer processing. It uses software to look for patterns in a form of batches data. Thru this, businesses will learn a lot about their customers and can develop an effective strategies to increase or even decrease their sales costs. The well known users of data mining technique are the grocery stores, a lot of them offers loyalty cards that can give them access to reduce the price not available to non-members. The stores can then use this data, after analyzing it, for multiple purposes, such as offering customers coupons that are targeted to their buying habits and deciding when to put items on sale and when to sell them at full price.

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