FLIGHTING
Flighting is an advertising timing strategy in which business alternate between running a normal advertising schedule and a complete stop of all runs. Flighting is used by companies to save advertising costs and rely on the effect of its past advertisements to drive sales.
POPULAR TERMS
Market Exposure
Amount of funds invested in a particular asset, and/or market sector or industry, which is expressed as percentage of total portfolio holdings. Hen ...
Office Of The Comptroller Of The Currency - OCC
A federal agency in the U.S that serves to regulate, supervise, and charter national banks and the federal branches and agencies of foreign banks. ...
Long Tail
Refers to products with low demand or low sales volume can collectively create a market share that contends or surpasses more or less less present ...
PowerShares
A family of numerous domestic and international exchange-traded funds managed by the investment management company Invesco Ltd.
Founded i ...
Asset Valuation Reserve
It is the required capital that is needed to be set aside that will be used in case there is a need to cover unexpected debts of the company. It is ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Principles of Trading: Introduction
Trading is an active participation in the financial markets. Those who partake in buy-and-hold investing are called traders. Also called market pla ...
Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
A Guide to Your Personal Income Tax: Last-Minute Moves
December 31 is fast approaching. The next thing you know you need to file your income tax return. So before you get swarmed by the hustle and bustl ...
A Guide to Becoming a Finance Expert
Wouldn’t it be nice not having to rely on another person when managing your funds? Aside from the added convenience it brings, being able to ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Economy Watchers Survey | Jul | |
| 10:30 | Sentix Investor Confidence | Aug | |
| 01:01 | BRC Retail Sales Monitor | Jul | |
| 03:30 | NAB Business Confidence | Jul | |
| 06:30 | RBA Interest Rate Decision | Aug | |
| 06:30 | RBA Monetary Policy Statement | ||
| 06:30 | RBA Monetary Policy Statement | ||
| 10:00 | Trade Balance | Jun | |
| 12:00 | NFIB Small Business Index | Jul |
