RELATIVITY TRAP
A psychological trap that leads people to make irrational choices when making spending decisions. The relativity trap is often exploited by savvy marketers to persuade consumers into making a spending decision that maximizes their profit. It arises because the human brain works in a relative way while making comparisons and finds it difficult to compare across different categories. Countless experiments on this subject find that the relativity trap is a strong issue that affects financial decisions for a great number of people.
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| 12:00 | CBI retail sales volume balance | Apr | |
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