Social sentiment indicator is the gauge to measure sentiment by using aggregated social media data. It helps businesses comprehend better their performance using the perspective of their consumer. They can see in it the activities that they are doing right and the activities that need improvement to determine the idea of how a certain stock might perform whether it will increase or decrease depending on information gathered. This indicator also identifies the trend in the market for companies to pattern their marketing campaigns, products, and services. It also serves as a prevention for any bad image and identity.