ADVISING 101: MAKE YOUR NEWSLETTERS MORE APPEALING
Since the field of financial advising is shifting towards the digital platform, it is always a good idea to boost your marketing strategy and tweak your email a bit to better catch the attention of your potential clients. Below are some tips to upgrade your newsletters.
Expand your list
The more readers, the better. Find ways to sign up customers by putting a subscribe button on your web page and sharing your content in social media. For example, if you are imparting tips, you can alter it so that readers will have to register before they are able to access the full piece.
Make it more personal
It would also be more attractive to communicate to a client the way you would in person. A little customization to boost reader experience and make them feel valued will go a long way. Even a simple change in the introductory greeting would be a nice start. Another way of personalizing emails is to sort them, so you can avoid sending irrelevant messages, which may cause your clients not to take you seriously. Identify your target audience groups to guide you in distributing your mails.
Get to know your customers
You will need the aid of analytics to be able to complete this one. Know the headlines that get their interest, which sectors they visit most, and majority of platforms they use open your content. This will bolster their interest and help you save time as well.
Act on it
After you have gathered the needed data and familiarize yourselves with the trends that most of your clients engage in, alter your data according to the results. Give your viewers what they want and pay attention to topics that draws the majority. You may also use as basis the time when most of them have been reading. This will help you increase your returns and provide a more efficient service.
According to research, 66% of people open their emails using their phones or tablets, as these devices are handy compared to other gadgets. Using this as basis, make sure that the template of your newsletters should be able to adapt to any platform. It is wise also to keep your messages short, but informative, as many of your recipients accessing this are on the go.
Leave a takeaway
Include a parting statement that would let people know their next step. It could be a request to follow you on your other accounts, or simple addition of a contact number so they can reach you if they are interested, just to give them a clue on how to begin their move towards a better financial situation.
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