DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
POPULAR TERMS
Concentration Ratio
Ratio indicating the relative size of companies in respect to their industry in general. Low concentration ratio denotes higher competition among t ...
Back-To-Back Letters Of Credit
Two letters of credit (LCs) utilized together to aid a merchant in financing the buying of services or equipment from a subcontractor. With the aut ...
Stock Market Crash of 1987
Rapid and one of the most severe downturn in stock prices which took place on October 19, 1987. Following five days of intensifying stock market pl ...
Z-Score
“Z-Score” is a statistical measurement showing the relationship of the score to the mean. It can be positive or negative, which means t ...
Premium
The total cost of an option.
The difference between the higher price paid for a fixed-income secur ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Corporate Governance
It is important for ethical investors to determine how companies manage themselves and their relations with investors and stakeholders.
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What is the Standard Moving Cost?
You concluded remodeling is expensive upon considering all important factors. So you decided to move to another house instead. But, is moving less ...
Buying a Home: Writing an Offer
You’re down to the last four steps to buying your dream house. Now, you need to write an offer and the seller has to accept it. Take into acc ...
Buying a Home: Choosing the Best Location
The first consideration when buying a new house is choosing the place where you want to live, regardless if this will serve as an investment or upg ...
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Aug | |
| 11:00 | Ifo Business Climate Index | Oct | |
| 11:00 | Ifo Current Assessment | Oct | |
| 11:00 | IFO - Expectations | Oct | |
| 13:00 | CBI retail sales volume balance | Oct | |
| 01:50 | Corporate Service Price Index | Sep | |
| 02:01 | BRC Shop Price Index | Oct | |
| 07:00 | BOJ Core CPI | Sep | |
| 10:00 | Unemployment Rate | 3 quarter |
