DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
POPULAR TERMS
Chaebol Structure
Business conglomerate structure creating global multinationals with large international operations. The Korean term chaebol means business family o ...
Back Charge
It is a billing that is created to collect the expenses that were incurred during the last billing period. It can be an adjustment because of error ...
Nationalization
This refers to a method in which the government takes control of a company or industry, which may appear for a variety of reasons. Nationalization ...
Headline Risk
The possibility that a particular news story will unfavorably affect the price of a stock. It may also impact the stock’s performance as a wh ...
Dow Jones Sustainability United States Index
Market capitalization-weighted index encompassing US-based firms in the Dow Jones Sustainability North America Index, comprised of the leading 20% ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Featured Investment: The American Depository Receipt
Investments are what trading is all about. And knowing about the various available investment options and how to trade them is one of the keys to a ...
Student Loans: Loan Repayment
Students, soon after your graduation, you need to enter the repayment phase. In other words, you have to start paying off your student loans. This ...
Ethical Investing: Looking Into Ethical Investments
For studying socially responsible investments, the key word is ethics, of course.
View every corporate webs ...
Student Loans: Federal Loans
Most of the students mull over the idea of maximizing the federal loan availability first before borrowing for college through a private loan. Norm ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |
