DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
POPULAR TERMS
CFP Franc - XPF
Currency of four French overseas collectives including French Polynesia, Futuna, New Caledonia, and Wallis. The Institut d'émission d ...
IRS Publication 575
A document that outlines the tax treatment of distributions from pensions and annuities, as well as the process of reporting income from these dist ...
Homeowners Association Fee - HOA Fee
A fee that has to be paid by owners of a residential property to an organization that helps with maintaining and improving that property.
Deep-Discount Bond
A bond that sells at a significant discount from par value. A bond that is selling at a discount from par value and has a coupon rate significantly ...
Non-Spouse Beneficiary Rollover
A retirement plan asset rollover performed in the event of the death of the account holder, where the recipient is not the spouse of the deceased. ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
A Guide to Your Personal Income Tax: Basics
For many filing your personal income tax is one of the most frustrating things to do. However, by planning ahead and pacing yourself, doing your ta ...
Buying a Home: Choosing the Best Location
The first consideration when buying a new house is choosing the place where you want to live, regardless if this will serve as an investment or upg ...
Macroeconomics: Basic Concepts
The concepts involved in macroeconomics focus on three fields, including national output and income, unemployment, and inflation and deflation. The ...
Retirement Planning: Maximizing the Power of Compounding
“The early bird catches the worm.” – William Camden
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
