DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
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Piotroski Score
A discrete score between 0-9 which reflects nine criteria used to determine the strength of a firm's financial position. The Piotroski score is ...
Jitney
An illegal scheme where two brokers trade a stock back and forth in order to raise the trading volume and rack up commissions
An ...
Hedge
A strategy used to protect an investment against loss. A hedge often consists of taking an offsetting position in a related security, such as a fut ...
Preference Shares
These are company stocks with dividends that are paid to the shareholders before common stock dividends are paid out. In case the company goes bank ...
Channel Check
Independent stock analysis on a firm based on the information given to third parties. These are most frequently conducted through conversations or ...
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SEE FOREX TUTORIAL
Macroeconomics: A Brief History
Macroeconomics is a branch of study under Economics that deals with the economy’s growth and the way it behaves. It examines nationwide pheno ...
Digesting Financial Statements: Working Capital
Analysts and investors look at the working capital and its trends to measure a company’s financial performance. This metric determines a busi ...
Buying a Home: Finding the Best House
Nothing can stop you from looking for the home of your dreams. Even though you have no agent, you can do your own diligence. Drive around neighborh ...
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 05:02 | Trade Balance | Nov | |
| 07:00 | Economy Watchers Survey | Nov | |
| 09:00 | Industrial Production | Oct | |
| 10:00 | SECO Consumer Confidence | Nov | |
| 11:30 | Sentix Investor Confidence | Dec | |
| 01:50 | M2 Money Supply + CD | Nov | |
| 02:01 | BRC Retail Sales Monitor | Nov | |
| 02:30 | NAB Business Confidence | Nov | |
| 05:30 | RBA Interest Rate Decision | Dec |


