DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
POPULAR TERMS
Uptick
An Uptick is a transaction or a business deal for a financial instrument that surpasses the previous transaction in price. If the price of a stock ...
Lock In Profits
Realizing the profits of a position such as buying a stock by exiting at a gain. By doing so, the portion of that investment is no longer vulnerabl ...
Profit
Profit occurs when the amount of revenue gained from a business exceeds the expenses, costs, and tax needed to maintain the business activity.
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Due Diligence Meeting
Meticulous probe conducted by an underwriter, ensuring all details has been revealed to prospective investors before issuing a new security.
Laffer Curve
The relationship between tax rates and tax revenue collected by the government. Formed by Arthur Laffer, the curve states there is an optimal tax i ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
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Nothing can stop you from looking for the home of your dreams. Even though you have no agent, you can do your own diligence. Drive around neighborh ...
Principles of Trading: Charting
Where can you see market movements? Charts. Thanks to technology, traders can view as many market information as they can in one go. But not all ch ...
Introduction to Inflation
I asked my grandparents about the cost of living during World War II. They told me people during that period could buy a house for $5,000, a car fo ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
An Introduction to Ethical Investing
Ethical investing is, simply put, investing while taking into consideration your personal beliefs or your ethics. Because it is personal, it means ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
