MARKET SEGMENTATION
A group of individual with share one or more characteristics. Every market segment is unique and responds differently to a marketing offer. Marketing managers can come up with some ways on how to approach the segments separately after understanding the needs, demographics, behavioral propensities, lifestyles, and geographic relationships. These three attributes should be met to get the most essential criteria of a market segment: homogeneity, distinction, and reaction. Also called market segment.
POPULAR TERMS
Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Socially Responsible Investing
Socially responsible investors look for socially responsible companies, especially their relations with outsiders.
First and foremost, th ...
An Introduction to the Basics of Economics
Economics, as defined by the dictionary, is the science that is concerned with the process or system by which goods and services are produced, sold ...
Retirement Planning: Creating a Nest Egg
Last time, we discuss the different income sources for building a retirement fund. We shall now tackle the ways to create a retirement nest egg.
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
