TAILORED ADVERTISING
Marketing and advertising campaigns directly emphasizing on the needs and wants of a small group of individuals or on an individual consumer. It entails giving a coupon for a given type of product or service based on previous purchases, using demographic data to present an advertising message to a specific market segment, or managing a campaign tailored for a particular city or location. Since it is specialized in nature, it tends to be more costly than massive marketing.
POPULAR TERMS
Proved Reserves
It refers to the amount of resources that can be recovered from the deposit with a reasonable certainty level.
Cumulative Discount Privilege
In mutual fund, a way an investor can become eligible for lower fees by getting the sum of multiple transactions in several funds within the same f ...
Commercial Hedger
Companies purchasing futures positions in commodities to control its costs. When used in creating a product or service, corporations can hedge to r ...
Hurdle Rate
The minimum rate of return required by a manager on a project. The riskier the project, the higher the hurdle rate.
Sensex
Sensex is the abbreviation for the index of the Bombay Stock Exchange (BSE) that is the Bombay Sensitive Index. In 1986, the Sensex was initially c ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Starting Your Own Small Business: Financing a Business
After choosing the business you want to go into, regardless of the line of business, you need a startup capital in order to keep the business going ...
Gauging Inflation
In the United States, the inflation rate was 0.2% through the 12 months ended July. In the United Kingdom, inflation was 0.1% in July.
The Concepts of Economics: Scarcity
To fully grasp the essence of what economics is, we must first understand the concept of scarcity along with the branches of study under economics ...
Buying a Home: Choosing the Best Location
The first consideration when buying a new house is choosing the place where you want to live, regardless if this will serve as an investment or upg ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 12:00 | CBI retail sales volume balance | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 05:04 | BoJ MPC Interest Rate Announcement | Apr | |
| 05:04 | Monetary Policy Meeting Minutes | ||
| 05:04 | BOJ Outlook Report | ||
| 07:00 | BOJ Core CPI | Mar | |
| 08:30 | Bank of Japan Press Conference | ||
| 09:00 | Unemployment Rate | 1 quarter |
