TAILORED ADVERTISING
Marketing and advertising campaigns directly emphasizing on the needs and wants of a small group of individuals or on an individual consumer. It entails giving a coupon for a given type of product or service based on previous purchases, using demographic data to present an advertising message to a specific market segment, or managing a campaign tailored for a particular city or location. Since it is specialized in nature, it tends to be more costly than massive marketing.
POPULAR TERMS
Specific-Shares Method
Specific-shares method is a personal financial accounting whose purpose is to cut down realized capital gains for multiple stock or mutual fund pur ...
Voting Trust Certificate
Voting Trust Certificate is a document issued by the limited-life trust of a corporation, which is created to limit the control of a corporation to ...
Sample Selection Bias
Sample Selection Bias is a type of bias resulting from the selection of non-random data meant for statistical analysis.
Combined Loan to Value Ratio - CLTV Ratio
Ratio determining the default risk of a potential homebuyer if he would purchase a home using multiple mortgages. In general, creditors are willing ...
Contagion
Possibility a significant economic changes in a country will spread to other nations. It pertains to the spread of either an economic boom or econo ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to Forex Currencies
As the biggest market in the world, the foreign exchange market or forex is also one of the most participated in the world. As such, learning about ...
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
Introduction to Ethical Investing
Since time immemorial, investors look after better profits and income paying stocks. While many consider themselves as ethical investors, the commo ...
Digesting Financial Statements: Long-Lasting Assets
Long-lived assets, also known as non-current assets, is any asset a company expects to keep for at least one year. Such assets are expected to boos ...
Digesting Financial Statements: Pension Plans
Deducing on the topic we previously discussed, this tutorial now puts the spotlight on the pension fund. It is a distinct long-term obligation for ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Consumer Price Index | Feb | |
| 14:30 | Consumer Price Index Core | Feb |
